We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Crayola brand takes colour to a whole new level

Crayola’s crayons are part of our collective childhood. The brand is constantly innovating with new pastels, markers (texters) and other child friendly colouring equipment. But their foray takes things to a whole new market and shows the value of a strong brand visual language. They’ve…

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Why the world’s leading ad agency outsourced their rebranding

Leaders stick to their knitting. I recently read with great interest about the rebranding of global ad agency Ogilvy. The agency recently announced a global re-founding. “designed to clarify the company’s purpose, simplify its structure, and unify behind one single brand: Ogilvy.” Born in 1948…

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Truly Deeply creates the new brand proposition and identity for Squareweave

Digital agency rebrand brings to life a passion to create ambitious, purposeful digital products that amplify human potential. Working closely with the Squareweave team, Truly Deeply unlocked their compelling truth and created a new internal mantra of ‘purposeful solutions amplify potential’. This was then supported…

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The first steps to creating a new brand. Part Two.

We’re constantly working with start-ups and entrepreneurs looking to get their brand up and running on limited funding. Wondering what they can do to guarantee value from the process and ways to use the budget as efficiently as possible. Over my next two blogs, I’m…

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The first steps to creating a new brand. Part One.

We’re constantly working with start-ups and entrepreneurs looking to get their brand up and running on limited funding. Wondering what they can do to guarantee value from the process and for ways to use the budget as efficiently as possible. So over my next two…

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Truly Deeply rebrands Hyperdome shopping centre to South.Point

New name, strategy and identity for major Canberra shopping centre Working together with key stakeholders, we helped refine and reposition one of Canberra’s main shopping centres. The new brand positioning, name and identity is now helping to re-engage the local trade area and excite tenants…

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Ryan Gosling hates Papyrus

Move over Comic Sans, Papyrus has now risen to the status of worst font in the world. Ryan Gosling championed this argument on Saturday Night Live, where he trashed the use of Microsoft Office’s font in Avatar’s title design. In the skit, Ryan tracks down the…

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Google’s Material design promotes uniformity

Looking at the new launch videos for Google’s new Material design, I can’t help but feel they are locking the platform into uniformity. For all the talk of tailoring the look and feel of your apps brand, the tools provided seem at first glance to…

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Truly Deeply creates a brand for Cammino shoes

Brand identity, naming and packaging for handmade Italian leather flats. Working collaboratively with the brand’s designer, we unlocked Camminos true differentiation. A unique blend of Italian provenance, quality leather and artisan craftsmanship is at the heart to the value proposition. This was then brought to…

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The Power of a Symbol in Brand Identity Design

Should your brand identity design include a symbol? Working on a project currently we have a client keen to steer the creative process of their brand identity design in the direction of a logotype, that is a brand mark made-up of the word only without…

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A legal imperative to rebrand and differentiate

It’s been a busy month for new business in Truly Deeply, which we’re all loving. Lots of new clients, new projects and interesting branding challenges for us to tackle. But one new business meeting in particular stands out at the moment, not because the size…

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Truly Deeply creates The Keeping Place brand

A powerful, purpose led and culturally sensitive brand that protects, connects and inspires. The Keeping Place has a bold vision to be a sustainable digital cultural centre for all Indigenous Australians. Roberta Molson, Heritage Specialist at Fortescue Metals Group Ltd says the brand development process,…

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