We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Collaborations and why I love them

I love collaborations. I’m not sure why. Whether it’s Louis Vuitton, H&M or IKEA coupling up with a new designer, I am there. I’ve chased down press releases online, waited for collections to drop (calendar event created) and happily lined up both on- and offline to purchase. I’ll admit it:…

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Our fresh place brand connects iconic St Kilda to a new generation

St Kilda is one of Melbourne’s best known suburbs, attracting tourists and locals alike for shopping, sunning on the beach, drinking, dining, entertainment and people watching. St Kilda genuinely has a little bit of everything for everyone. Background Whilst for decades St Kilda the place…

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Own your brand in every way

When I talk Oscars, style and Emma Stone it is not only because I am a big fat fan of award season and film, it is also because I love to see how the brand story telling of the nominated films can play out on…

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#wegetyou – a Campaign speaking the language of Gen Viz

Gen Viz speak their own (very visual) language. The Partnership for Drug-Free Kids, is a US nonprofit dedicated to reducing substance abuse among adolescents. In 2015 they developed this campaign to raise awareness of what they do and connection with their audience. Yes the campaign…

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Fashion brand Calvin Klein launches their new logo.

Calvin Klein’s Instagram account announced over the weekend that the brand has decided to “return to the spirit of the original” and acknowledge “the founder and foundations of the fashion house” by launching their new logo to mixed reviews. With the new appointment of creative…

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Coca Cola ‘one brand’ architecture comes to Australia

Multinational soft drink giant introduces its new brand architecture strategy to Australia. After decades of establishing more niche brands, Coca Cola has shifted back to what they call the ‘one brand’ design. Essentially, they are now refocusing on creating a stronger master brand, with more…

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Introducing Trump Bold – A new font to Make Typography Great Again!!!

Introducing Trump Bold, a new typeface from Truly Deeply founder; Dave Ansett. Inspired by The Greatest Donald of our time (with apologies to Sutherland & Duck), Trump Bold is designed in his image; Bold and Distinctive. Trump Bold works well alone and is kind of…

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Say Hi to Quinse, a new font designed by Truly Deeply’s Dave Ansett

Introducing a new display font called Quinse. Inspired by the style and character of French directional signage, Quinse is a confident and bold signature font perfectly suited to brand mark design, packaging design, headlines for publications, print and digital campaigns as well as retail point…

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The 2017 Colour of the year is… Greenery.

Setting the colour trend for 2017 Annually global colour standard; Pantone release their trend prediction for the colour of the year, a color that reflects the current cultural climate. The colour of the year is a symbolic color selection; a color snapshot of what we…

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Sensory brand differentiation

Custom Apple accessory maker 12 South has created a ‘New Mac Smell’ candle for this Christmas. While it’s got plenty of headlines for obvious reasons. For me it raises the question: What do sensory branding do you do? We’re all aware of brands that have…

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New Branding Work from Truly Deeply

It’s been a little while since we showcased our latest brand identity work. We’ve been pretty busy over the last couple of years working on brands for clients across a whole range of categories from education to property, food to festivals, and health to technology.…

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Qantas rebrand – new era spirit or just spiritless?

Australia’s national carrier just launched its refreshed brand identity. It’s being positioned as “a new era, same spirit”. The Qantas rebrand is being linked to the airline’s new fleet of Dreamliner aircraft. It follows a series of service and product improvements. “This is not just…

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