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Adidas inspired by London Underground design

You can now wear the iconic London Tube symbol on your shoes thanks to a new collaboration between Transport for London (TfL) and adidas: adidas x TfL Inspired by the design of the London Underground, there are now limited edition adidas trainers dedicated to each…

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Office updates their suite of icons with a new design mindset

A long overdue brand design update. The last time Microsoft updated the Office icons was in 2013, when selfies were new enough to become Oxford Dictionaries’ Word of the Year. In the half a decade since then the Microsoft product has undergone regular updates as…

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10 annoying things designers do

Designers can’t help it. It’s not our fault. We like to judge. We are picky. We like to openly criticise design, even if no one asked us our opinion. It’s in our DNA. We seriously can’t help it, fact. We are a collective who are…

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How Colour Psychology Works in Branding

Colour plays an integral part in how we see, respond and feel about almost every aspect of our lives – brands included. “Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Colour plays such an integral role in the way we…

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Apple demonstrates the power of an iconic brand identity

Don’t try this with your branding at home Apple recently announced their upcoming event where the company is expected to announce their latest product developments. Stepping outside their standard invitation design for the event, Apple created 370 customised versions of their iconic brand symbol. For…

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Fontstand is Netflix for fonts, and it’s amazing.

Fontstand front page. What is Fontstand? Fontstand is a Mac app that lets you try fonts for free and rent them by the month for desktop use for a fraction of their regular price. Typotheque developed this app in collaboration with Andrej Krátky. Conceived by independent…

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Art with Heart 2018 – A TRUE Success

Last night we hosted our annual charity event, Art with Heart, with all proceeds going to StartOut, a local health promotion charity providing regional outreach and mentorship programmes for young people of diverse sexuality and gender (DSG). StartOut has developed a unique online mentoring program purely from…

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The Silo Art Trail : Australia’s largest outdoor gallery

Patchewollock, Fintan Magee Considered one of the world’s top places to road trip due to the never-ending open stretches of road, outback Australia is a dream come true for those wanting to venture off the beaten track. Now there is another reason which combines both…

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Good brand advice is not expensive if you can recognize its value.

The Value of Good Advice. Recently I re-read Confessions of the Pricing Man by Hermann Simon, arguably the best book ever written on the subject of pricing. I’ve always seen the subject of pricing as directly connected to branding. As Simon says: “People have asked…

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U.S. Open rebranding confuses Simple with Simplistic

The new brand identity for the U.S. Open fails to impress. Watching the U.S. Open tennis on the weekend I copped an eyeful of the tournament’s re-branding for the first time. Somehow I’d missed the commentary on the rebrand in the lead-up to the event’s…

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Truly Deeply rebrands Ultrasound Training Solutions to Zedu

New proposition, name and identity for leading ultrasound educator and trainer.  The new brand proposition provides Zedu with a compelling new brand story, messaging, personality and a new inviting tagline that encourages their learners to “see the difference, be the difference”. This was further reinforced…

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Is your brand identity design frustrating your customers and clients?

fix ur **bleep**ing logo. If I had a dollar for every time a business owner or marketing director has told me their clients and customers don’t care how their branding looks over the years, I’d be writing this article from my private island in the…

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