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Home Park Food Store in China reinvents the supermarket

In a category devoid of innovation and brand engagement, this supermarket concept in China breaks the mold. Located in the city of Harbin, China, Home Park Food Store is a high-end retail food concept spread over 7200 square metres. Similar in concept to the Eataly…

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Uber and Westfield partner to offer customer waiting lounges

More disruptive thinking from Uber differentiates their brand offering. Ride sharing brand Uber and retail center behemoth Westfield have partnered to create waiting lounges for shoppers. Uber continue to think and act in a manner that is anything like their taxi brand competitors. When talking…

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Brands lead from the top

  With every organisation there are actions that have a disproportional effect on a brand. As you go up the tree in any company it’s the people at the top, the exec level that have this the opportunity to have such an effect on their…

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Creating an authentic and compelling employer brand proposition

The recruitment process is a two-way street, not only are you trying to find the right candidate, that candidate is also assessing your organisation to see if you’re going to be a place they want to work. As the labor market becomes more competitive and…

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The humorous side of brand fatigue

So you build an amazing company… You invest in branding to grow awareness and value in your brand over many years – Congrats, you’ve made the grade. But after all your hard work comes brand fatigue. Consumers start turning to the newest brand on the…

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12 Signs that made me laugh – Building brand with humour

Friday Funny – Signs with a sense of humour. The business of business is enough to make most people lose their sense of humour, but there are some wonderful souls who keep their smiles-up through the rough and tumble, and when that humour is allowed…

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KLM extends their brand experience beyond the skies

Building Broader Brand Relationships is Good for Business. Many years ago, back when Apple was a personal computer business, Steve Jobs had a vision for Apple to play a valued part in more of the 1440 minutes in every person’s day than any other brand.…

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Green Day Tops the Charts with Audience Engagement

Hyde Park July 1st, 2017 Green Day are the headline act to a sold out concert. Over 65,000 fans wait in anticipation… Queen’s 1975 hit, Bohemian Rhapsody, starts to play, and the audience creates the most spine tingling sing-a-long… an iconic song, over 40 years…

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Adidas & Alexander Wang second collab breaks the retail rules

A Masterclass in New Retail Brand Mindset Following-on from their first collaboration in 2016, Alexander Wang and adidas have again steered clear of a standard retail approach. Last year’s collaboration was released through pop-up trucks in New York, London and Tokyo. Staying true to their…

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KFC brings back The Colonel with H.A.R.L.A.N.D. the drive-through robot

Capturing the spirit of the KFC brand personality. KFC recently launched H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device) He is a robot created to take drive-thru orders in order to celebrate National Fried Chicken Day. So firstly – yes; National Fried Chicken Day is…

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How to define brand values: Creating the living brand world

Brand values form an integral part of your brand. Drawing on the very soul of your organisation, they are designed to unite, inspire and guide brand-led behaviour, enabling employees and customers to emotionally connect with your brand. They also empower your people to deliver memorable…

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Dr Who gets brand refresh with first female doctor

The casting of Jodie Whittaker as the thirteenth doctor gives BBC sci-fi show a much needed brand jolt After 50 years, iconic British Sci-fi show finally gets female lead. The Time Lord from Gallifrey will regenerate later this year and history will be made. With…

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