We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Our fresh place brand connects iconic St Kilda to a new generation

St Kilda is one of Melbourne’s best known suburbs, attracting tourists and locals alike for shopping, sunning on the beach, drinking, dining, entertainment and people watching. St Kilda genuinely has a little bit of everything for everyone. Background Whilst for decades St Kilda the place…

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Own your brand in every way

When I talk Oscars, style and Emma Stone it is not only because I am a big fat fan of award season and film, it is also because I love to see how the brand story telling of the nominated films can play out on…

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The 2017 Colour of the year is… Greenery.

Setting the colour trend for 2017 Annually global colour standard; Pantone release their trend prediction for the colour of the year, a color that reflects the current cultural climate. The colour of the year is a symbolic color selection; a color snapshot of what we…

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New online mattress brand Sooma launches

Truly Deeply recently created a new online mattress brand from scratch. Sooma is well and truly in the market now so we thought we’d share our process of working with them to create a brand from scratch. Sooma is all about simplifying the mattress buying…

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New Branding Work from Truly Deeply

It’s been a little while since we showcased our latest brand identity work. We’ve been pretty busy over the last couple of years working on brands for clients across a whole range of categories from education to property, food to festivals, and health to technology.…

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Qantas rebrand – new era spirit or just spiritless?

Australia’s national carrier just launched its refreshed brand identity. It’s being positioned as “a new era, same spirit”. The Qantas rebrand is being linked to the airline’s new fleet of Dreamliner aircraft. It follows a series of service and product improvements. “This is not just…

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Keeping the Hillary Clinton brand on track

  An interesting insight into the design process for the Hillary Clinton campaign brand identity. An interesting email conversation has emerged from early last year in regards to the branding work Michael Bierut and his team at Pentagram were developing for candidate Hillary Clinton’s Presidential…

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Six Degrees – Rebranding a key recruitment provider for the future

Leveraging brand to stay fresh when you’re at the top of your game. Six Degrees Executive is a specialist search consultancy, focused on the recruitment of mid-level to executive professionals across multiple industries. The business over the past 10 years have immersed themselves to become…

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Kodak rides the modern nostalgia trend to resurrect its brand

The once iconic photography brand is back with new products and its 1971 brand icon. After more than decade, Kodak are hoping to revive some brand nostalgia and engage a new generation. As a counter trend to the digital evolution, just about anything analogue in…

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Coles muddies the milk with undifferentiated brand

Farmers Fund milk brand clouds the issues As predicted Coles have started muddying the waters around fair Milk prices by introducing an undifferentiated milk brand called Farmers Fund to the market. The brand which ‘gives back’ 40c of each 2 litre carton to a Fund…

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Our branding work for Henry Carus Lawyers sets the trend for the big end of town

Our Brand Identity design leads the legal industry We love it when we see our clients taking our brand work and bringing it to life to grow their businesses. We worked with Henry and team at Henry Carus Associates a few years back defining their…

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Are we in a type renaissance for brands?

As brand designers we’re always hungry. Hungry for new inspiration, new palettes, new strategy and as a corner store of everything we do new typefaces. Fonts are so important when it comes to creating new brand identities or logos. Finding the right type to express the…

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