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Truly Deeply creates unique teen and tween skin and hair care brand

Brand strategy, naming, design and packaging for Gen Z skin and hair care range. Innovative, all natural and eco-friendly, Umii is a new range of body and skin care products specifically designed for girls and guys aged 8-18. Real, assertive and bold, Umii doesn’t tell…

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10 annoying things designers do

Designers can’t help it. It’s not our fault. We like to judge. We are picky. We like to openly criticise design, even if no one asked us our opinion. It’s in our DNA. We seriously can’t help it, fact. We are a collective who are…

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How Colour Psychology Works in Branding

Colour plays an integral part in how we see, respond and feel about almost every aspect of our lives – brands included. “Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Colour plays such an integral role in the way we…

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Susan McKinnon Foundation Branding by Truly Deeply

A Bold & Courageous Brand Identity One of my favorite branding projects of 2018 is this strategy and identity for the Susan McKinnon Foundation. Susan McKinnon Foundation is a non-partisan, not for profit organisation committed to working with all sides of politics to find common…

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Apple demonstrates the power of an iconic brand identity

Don’t try this with your branding at home Apple recently announced their upcoming event where the company is expected to announce their latest product developments. Stepping outside their standard invitation design for the event, Apple created 370 customised versions of their iconic brand symbol. For…

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Selling your business? Why you should rebrand first.

Two tough truths about selling your business. So you’ve spent years (often decades) building a business with your blood, sweat and tears and it’s finally time to sell and collect the reward for all your hard work, ingenuity and perseverance. There’s only two problems with…

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Why an ad agency isn’t the right agency for your rebrand

When it comes to rebranding, all agencies aren’t equal. After more than 25 years of running a branding agency, it’s not every day a conversation with a client re-frames my perspective on our business. But recently, that happened. I was talking to the founder of…

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Brand Story and Identity key to the London Bridge Placemaking

  Having recently returned from living and working in London for 3 years I’ve been keeping up to date with the happenings, particularly in one of my favourite areas, around London Bridge. Working almost next to The Shard, I was able to spend many lunch…

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Good brand advice is not expensive if you can recognize its value.

The Value of Good Advice. Recently I re-read Confessions of the Pricing Man by Hermann Simon, arguably the best book ever written on the subject of pricing. I’ve always seen the subject of pricing as directly connected to branding. As Simon says: “People have asked…

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Nike puts brand values first with Kaepernick campaign

Are brand values are more important than brand value? Nike this week rolled out their 30th anniversary ‘Just do it’ campaign featuring the ex 49ers quarterback Colin Kaepernick. In a move that will define the brand for the future, Nike have made an incredible brave move.…

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U.S. Open rebranding confuses Simple with Simplistic

The new brand identity for the U.S. Open fails to impress. Watching the U.S. Open tennis on the weekend I copped an eyeful of the tournament’s re-branding for the first time. Somehow I’d missed the commentary on the rebrand in the lead-up to the event’s…

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Truly Deeply rebrands Ultrasound Training Solutions to Zedu

New proposition, name and identity for leading ultrasound educator and trainer.  The new brand proposition provides Zedu with a compelling new brand story, messaging, personality and a new inviting tagline that encourages their learners to “see the difference, be the difference”. This was further reinforced…

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