We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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My Favourite Brands – A Truly Deeply Series

Before we begin, please put on this tune. One of my favourite brands out there is French Maison Kitsuné. Don’t know it? It’s okay, I’ll introduce you to this awesome machine. I call it a machine, as the Maison Kitsuné is a lot of things:…

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Our branding for Sooma memory foam mattresses and pillows

Sooma is all about simplifying the mattress buying process, designing the perfect mattress and caring for the planet. The Challenge. Our client is a manufacturer of high quality foam. They wanted to sell mattresses direct to the public but they couldn’t use their B2B brand.…

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Heineken fights to protect its brand and trademark red star

Global beer brand forced to defend it’s iconic red star and perceptions of it promoting communism. Dutch brand Heineken is recognised globally for it’s green cans and bottles. Another core brand asset is the red star. Unfortunately for Heineken, the red star is also seen…

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ALDI rebrands to differentiate

Reading through the articles about the upcoming ALDI rebrand I’m struck by what seems to be an inability for people to grasp some of the strategic rational behind this rebrand and rebranding in general. Everywhere ALDI has opened, they taken on established supermarket brands and…

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Collaborations and why I love them

I love collaborations. I’m not sure why. Whether it’s Louis Vuitton, H&M or IKEA coupling up with a new designer, I am there. I’ve chased down press releases online, waited for collections to drop (calendar event created) and happily lined up both on- and offline to purchase. I’ll admit it:…

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Our fresh place brand connects iconic St Kilda to a new generation

St Kilda is one of Melbourne’s best known suburbs, attracting tourists and locals alike for shopping, sunning on the beach, drinking, dining, entertainment and people watching. St Kilda genuinely has a little bit of everything for everyone. Background Whilst for decades St Kilda the place…

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Own your brand in every way

When I talk Oscars, style and Emma Stone it is not only because I am a big fat fan of award season and film, it is also because I love to see how the brand story telling of the nominated films can play out on…

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The 2017 Colour of the year is… Greenery.

Setting the colour trend for 2017 Annually global colour standard; Pantone release their trend prediction for the colour of the year, a color that reflects the current cultural climate. The colour of the year is a symbolic color selection; a color snapshot of what we…

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New online mattress brand Sooma launches

Truly Deeply recently created a new online mattress brand from scratch. Sooma is well and truly in the market now so we thought we’d share our process of working with them to create a brand from scratch. Sooma is all about simplifying the mattress buying…

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New Branding Work from Truly Deeply

It’s been a little while since we showcased our latest brand identity work. We’ve been pretty busy over the last couple of years working on brands for clients across a whole range of categories from education to property, food to festivals, and health to technology.…

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Qantas rebrand – new era spirit or just spiritless?

Australia’s national carrier just launched its refreshed brand identity. It’s being positioned as “a new era, same spirit”. The Qantas rebrand is being linked to the airline’s new fleet of Dreamliner aircraft. It follows a series of service and product improvements. “This is not just…

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Keeping the Hillary Clinton brand on track

  An interesting insight into the design process for the Hillary Clinton campaign brand identity. An interesting email conversation has emerged from early last year in regards to the branding work Michael Bierut and his team at Pentagram were developing for candidate Hillary Clinton’s Presidential…

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