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Why saying ‘sorry’ is such an underrated brand strategy

The Power of a Brand Apology There’s something about politics and brand management that creates a powerful aversion to apologising. There may have been a time when if a company did something wrong, the best policy was denial and steamroll at full speed until the…

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AFL Footy Fever, Brand Loyalty and Team Culture

It’s been footy fever here in Melbourne over the last few weeks, in the lead up to the grand final being played on the weekend. With the Australian Football League (AFL) having it’s origins in the Victorian Football League (VFL), the game of ‘Aussie rules’…

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Texas Supermarket chain H.E.B. re-open straight after hurricane Harvey

When doing the right thing is the right thing for brands. With 350 stores throughout Texas and Mexico, H.E.B. is one of the largest grocery chains in the region. Nearly a quarter of the 112 year old retailer’s stores are located in Houston, in the…

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The humorous side of brand fatigue

So you build an amazing company… You invest in branding to grow awareness and value in your brand over many years – Congrats, you’ve made the grade. But after all your hard work comes brand fatigue. Consumers start turning to the newest brand on the…

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Nearly half of consumers are using social to call out brands behaving badly

What motivates consumers to attack brands on social. A new study shows that lying, providing bad service or being rude, are most likely reasons to motive consumers to call out brands on social media. Consumers feel more empowered than ever to take on big brands.…

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Nestle fights to save Poland Springs brand

Poland Springs brand authenticity and reason for being under attack Nestle is facing a lawsuit in the USA that claims they have misled their consumers into paying a premium for normal ground water. For a brand that’s positioning and differentiation is all about the purity…

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JB Hi-Fi Group CEO shares insights on brand survival post Amazon

How Australia’s largest home entertainment brand is preparing for Amazon’s arrival in Australian. Recently ranked the 9th strongest brand in Australia, JB Hi-Fi is an Aussie success story but is this all about to change for the retail giant? Last week JB Hi-Fi’s Group Chief…

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Vogel’s bread creates an emotive brand connection

This is an add to brighten your Monday morning, sure to make you smile and feel warm inside. Vogel’s celebrates diversity and uniqueness with an emotive and engaging TV commercial focussing on the real life stories of every day Kiwis. Goodman Fielder, with its creative partner…

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What will peak sugar mean for food brands?

It was interesting last week to see Coca-Cola get some local blowback from Woolworths on their new No Sugar Coke. Coke, a cornerstone in most supermarkets has been attacked over the years from many angles: constantly by perennial #2 Pepsi with the taste challenge; for…

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Connecting purpose and profit: Social enterprise branding for success

As we become more aware of the power and influence we have on the world through our consumer choices, more and more social enterprises are popping up to fulfil this need. The role of the social enterprise brand is not only to communicate the benefits…

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Culture eats strategy for breakfast

It doesn’t matter how much you spend on strategy, branding, creative, media or reputation if there’s something wrong with your culture. As Uber is currently proving. It’s impossible in today’s society to mask an internal culture with brand. Sooner or later the truth will out…

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What Amazon’s Australian launch means for local retail brands

With Amazon’s launch into the Australian market around the corner, the picture of what that means for Australian consumers and retailers is becoming clearer. For Australian consumers, Amazon is likely to wind-up offering everything from fresh and non perishable groceries, beauty products, wine, clothing and…

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