We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Design for Social Good

  After a conversation with my nurse friend over the weekend, I was suddenly reflecting on the significance of my role as a designer. We talked about the differences between our daily routines in the workplace and I concluded that running out of coffee beans…

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Truly Deeply creates new premium baby formula brand for China

New brand proposition, identity and packaging taps into market gap for a premium Australian made brand specifically designed for the Chinese market. Everything from the positioning, messaging and personality was designed to connect with affluent Chinese mums. The proposition reinforces their beliefs in the benefits…

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Brands lead from the top

  With every organisation there are actions that have a disproportional effect on a brand. As you go up the tree in any company it’s the people at the top, the exec level that have this the opportunity to have such an effect on their…

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Celebrating 70 Years of Christian Dior

Celebrating the seventieth anniversary of the House of Dior, the National Gallery of Victoria is currently showing The House of Dior: Seventy Years of Haute Couture, a unique collaboration between the NGV and the House of Dior, featuring more than 140 stunning Dior garments. Exclusive to Melbourne,…

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12 Signs that made me laugh – Building brand with humour

Friday Funny – Signs with a sense of humour. The business of business is enough to make most people lose their sense of humour, but there are some wonderful souls who keep their smiles-up through the rough and tumble, and when that humour is allowed…

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Kudos to Illustrators

With the steady increase in readily available free stock imagery, I often wonder about illustrators and how they are staying afloat in the growing pool of image libraries. Are illustrators being put on the back burner because stock imagery is so easily obtainable? Or is…

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KFC brings back The Colonel with H.A.R.L.A.N.D. the drive-through robot

Capturing the spirit of the KFC brand personality. KFC recently launched H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device) He is a robot created to take drive-thru orders in order to celebrate National Fried Chicken Day. So firstly – yes; National Fried Chicken Day is…

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Fashion design is the new black for airline brands

The power of design to beautifully deliver branding. Compared to most staff uniforms, flight attendants typically look pretty stylish, but with the bar being set at a high level, Chinese airline; Hainan is differentiating with haute courture. The airline brand’s new uniforms by designer Laurence…

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Bollard Art: The Positive Force of Melbourne’s Latest Street Art

Graffiti and street art have long been an engaging medium for voices of social change, protest, or expressions of community desire, proving it can be a positive force in our community. A good example of this is the response we have seen on the streets…

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Culture eats strategy for breakfast

It doesn’t matter how much you spend on strategy, branding, creative, media or reputation if there’s something wrong with your culture. As Uber is currently proving. It’s impossible in today’s society to mask an internal culture with brand. Sooner or later the truth will out…

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Top 5 Tips for Creating Inspiring Workplace Culture

  With the average person spending around 1842 hours at work per year we believe happiness and a healthy work culture are an imperative part of day to day operations. Happiness at work has become serious business these days with more and more workplaces wanting…

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Deus Ex Machina Individualism Branding

What is it about motorcycle brands? Harley Davidson has long been held-up as an example of branding at its finest. There’s something about the emotional connection between people who love to ride motorbikes and the brands who effectively tap into that emotion that adds a…

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