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Budweiser’s Immigrant Campaign creates a storm in a pint glass

How should a brand react when a campaign gets this kind of backlash? Budweiser’s 2017 Superbowl commercial features the story of the beer company founder’s ambitious journey from Germany to America in pursuit of his dream: to brew the ‘King of Beers’. The story combines…

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Found in translation. A masterclass in global branding from Samsung

Samsung’s new ad in India is a masterclass in localization for global brands. As more brands look to the huge markets in China and India with a mix of enthusiasm and consternation, Samsung’s latest ad campaign created for the Indian market is hitting the mark.…

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Own your brand in every way

When I talk Oscars, style and Emma Stone it is not only because I am a big fat fan of award season and film, it is also because I love to see how the brand story telling of the nominated films can play out on…

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Short film uses sauce to spread the love for marriage equality

‘The Big Deal’ shifts the conversation and ignites the brand message of #EqualLove A short film for the Sydney Gay and Lesbian Mardi Gras is quickly becoming a powerful campaign for marriage equality in Australia. During the weekend, ‘The Big Deal’ video and #EqualLove started to be…

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Explore your brand in new contexts

The success story of Skam The young adult television show ‘Skam’ (English: ‘Shame’) has gained humongous success and large audience numbers throughout Scandinavia the past years and it all seems to elevate now as the 4th season will air, and the rights to an American…

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From Bandwagon To Brand Wagon?

AFL Women’s League An Untapped Brand Sponsorship Treasure Chest. If  last Friday night’s opening game of the AFLW is any indication, the belief that there’s no interest in women’s sport is fading fast. Even the AFL themselves were not prepared for the crowds that came…

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One in a Billion – Adidas aims for a new China market

Interesting times for brands as the Chinese market evolves. Global sports brand adidas have launched a new and noteworthy ad campaign aimed at the Chinese market. The last two decades are choc-a-block with beautifully shot, inspiringly heart-racing ads from all of the brands in this…

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Why Craft Brands are genuinely challenging the Goliaths

Is the age of the Goliath brand over? Author Ben Zifkin’s book The Rise of the Craft Brand, set’s out a compelling case for why smaller, craft-focused brands are set to become a force in the changing world of commerce. The world of brands and…

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If big brand Google was a guy

Everything you ask Google sounds a lot more stupid when you actually ask Google. A common phrase around the office is ….. “just google it!” This great little Youtube 5 part series brings to light some of the silliest & funniest google searches. Part 1 Part 2 Part 3  …

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Pop-Up Pub with a Purpose fits just three customers at a time

Smart Pop-Up Marketing must be on brand and buzzworthy. The payback for investing in a pop-up experience for brands really kicks-in when the concept has an element that powerfully connects with the brand’s strategic positioning, and doubly-so when the concept is news and viral worthy.…

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H&M’s wonderful new Christmas ad shot by Wes Anderson

  Come Together – A Christmas Brand Gesture As the ‘content as entertainment’ train continues to gain momentum, Global retail brand H&M have teamed-up with film maker Wes Anderson to create a Christmas ad that is as quirkily cinematic as it is retail oriented. True…

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IKEA brand taps into a higher purpose to support the Red Cross in Syria

  Meaningful branding builds deeper customer loyalty An unwritten law of commerce is that we do business with those we like. This applies equally to B2B sales as it does to B2C where it’s often about how much we like the brand rather than the…

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