We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

Blog

By Category


Why the most powerful healthy eating brand proposition is fast food

Unhealthy is the New Healthy We spend a fair amount of time talking to and working with hospitality businesses from start-ups to chains who are all looking to nail the perfect customer proposition. Owning a small chain of three pasta bars myself, I’m all too…

Read more »

Unyoked leverages the digital disconnect trend for new type of eco-tourism

Creating easy escapism for hipsters, Unyoked is all about easy disconnection in the wilderness. Unyoked is a simple yet smart brand story, built on some solid brand beliefs and brought to life with beautiful styled eco-cabins set in stunning semi-remote locations. The Unyoked brand philosophy…

Read more »

What if we could re-design everything from scratch? #waronwaste

What if we could start from scratch and re-design everything in our lives so that they were good for people, for the planet and for business? What if every product and service had an overhaul and it was developed not only with this thought but…

Read more »

Wonder Woman – driving a shift in strong female brands

As a fan of science fiction and fantasy movies, I’m really excited about the upcoming release of Wonder Woman on June 2. It’s the first super hero movie with a female in the lead role and comes with a lot of speculation around how successful…

Read more »

Emotive Branding – KFC finds it’s Romantic Side

For Mother’s day 2017, KFC US released a romance novella called Tender Wings of Desire. Interestingly, Mother’s Day is KFC’s best-performing day of sales in the year (sometimes truth is stranger than fiction). The book features Harland Sanders as the story’s love interest and seeks…

Read more »

How personal brand is the foundation for building your business brand

Simple Personal Branding is great for Brand Building Recently I bumped-into a friend of mine; Graeme Goldman at a business event. Graeme is one of Australia’s brilliant entrepreneurs quietly going about growing impressive businesses and brands. His retail watch business, 8th Avenue Watch Co is…

Read more »

Budweiser’s Immigrant Campaign creates a storm in a pint glass

How should a brand react when a campaign gets this kind of backlash? Budweiser’s 2017 Superbowl commercial features the story of the beer company founder’s ambitious journey from Germany to America in pursuit of his dream: to brew the ‘King of Beers’. The story combines…

Read more »

Found in translation. A masterclass in global branding from Samsung

Samsung’s new ad in India is a masterclass in localization for global brands. As more brands look to the huge markets in China and India with a mix of enthusiasm and consternation, Samsung’s latest ad campaign created for the Indian market is hitting the mark.…

Read more »

Short film uses sauce to spread the love for marriage equality

‘The Big Deal’ shifts the conversation and ignites the brand message of #EqualLove A short film for the Sydney Gay and Lesbian Mardi Gras is quickly becoming a powerful campaign for marriage equality in Australia. During the weekend, ‘The Big Deal’ video and #EqualLove started to be…

Read more »

From Bandwagon To Brand Wagon?

AFL Women’s League An Untapped Brand Sponsorship Treasure Chest. If  last Friday night’s opening game of the AFLW is any indication, the belief that there’s no interest in women’s sport is fading fast. Even the AFL themselves were not prepared for the crowds that came…

Read more »

One in a Billion – Adidas aims for a new China market

Interesting times for brands as the Chinese market evolves. Global sports brand adidas have launched a new and noteworthy ad campaign aimed at the Chinese market. The last two decades are choc-a-block with beautifully shot, inspiringly heart-racing ads from all of the brands in this…

Read more »

Why Craft Brands are genuinely challenging the Goliaths

Is the age of the Goliath brand over? Author Ben Zifkin’s book The Rise of the Craft Brand, set’s out a compelling case for why smaller, craft-focused brands are set to become a force in the changing world of commerce. The world of brands and…

Read more »