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Big brand Marvel releases their 2017 Superhero NRL Jerseys!

  The NRL’s ongoing collaborative superhero campaign with comic brand Marvel continues with their new jerseys for 2017! Wether your a fanatic fan of Marvel AND/OR the NRL sport, you can’t deny it is a compelling campaign and shows the power of collaboration between two forceful brands…

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Explore your brand in new contexts

The success story of Skam The young adult television show ‘Skam’ (English: ‘Shame’) has gained humongous success and large audience numbers throughout Scandinavia the past years and it all seems to elevate now as the 4th season will air, and the rights to an American…

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Bruce rocks the rock…

Last weekend I saw two legends in Melbourne, two men so passionate about their work, that they are still going after 45 and 65 years respectfully. It’s not every weekend you get to experience great, influencers at the top of their game, who can rally…

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From Bandwagon To Brand Wagon?

AFL Women’s League An Untapped Brand Sponsorship Treasure Chest. If  last Friday night’s opening game of the AFLW is any indication, the belief that there’s no interest in women’s sport is fading fast. Even the AFL themselves were not prepared for the crowds that came…

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Fashion brand Calvin Klein launches their new logo.

Calvin Klein’s Instagram account announced over the weekend that the brand has decided to “return to the spirit of the original” and acknowledge “the founder and foundations of the fashion house” by launching their new logo to mixed reviews. With the new appointment of creative…

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Yellow tail launches major US brand push with Super Bowl ad

Yellow Tail uses Aussie humour and cliches to promote their wine brand to Americans. Aussie wine brand Yellow Tail is making headlines as an outsider buying up big on the US Super Bowl. It’s also the first wine brand to air a Super Bowl ad…

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One in a Billion – Adidas aims for a new China market

Interesting times for brands as the Chinese market evolves. Global sports brand adidas have launched a new and noteworthy ad campaign aimed at the Chinese market. The last two decades are choc-a-block with beautifully shot, inspiringly heart-racing ads from all of the brands in this…

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Welcome Home Vegemite – Why some brands shouldn’t be sold.

Welcome home Vegemite – Back where you belong. With Australia Day around the corner, the recent announcement that publicly listed (and Australian owned) Bega Cheese is set to purchase Vegemite and a hand-full of other Kraft brands in a $460 million deal made my day.…

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Volley roots for change and outplays them all

Grass Roots campaign clearly differentiates and revives the brand Iconic Australian footwear brand Volley’s ‘grassroots’ campaign is doing wonders for the brand. Until recently, Volley was perhaps one of those brands that you might have questioned whether it still existed. Not any more. Volley are…

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Gorillaz launch their first single in 7 years, just in time for Trump’s Inauguration

  When you’re reading this, Donald Trump will be president of the USA… is this real life?  Today bands of calibre feel the need to really think innovatively on their album launch strategy since the era of streaming and downloading. Radiohead pioneered the trend of dropping an…

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Ikea bike strengthens the brand’s smart urban living image

Swedish home furniture giant Ikea’s commuter bike, ‘Sladda’ is another brand reputation proof point. Ikea has built their reputation on providing affordable stylish urban living. However, in the past couple of years, the brand has stepped up its product development to extend its dominance in…

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Sensory brand differentiation

Custom Apple accessory maker 12 South has created a ‘New Mac Smell’ candle for this Christmas. While it’s got plenty of headlines for obvious reasons. For me it raises the question: What do sensory branding do you do? We’re all aware of brands that have…

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