Truly Deeply - Brand Agency Melbourne Logo

Blog

By Category


Adidas inspired by London Underground design

You can now wear the iconic London Tube symbol on your shoes thanks to a new collaboration between Transport for London (TfL) and adidas: adidas x TfL Inspired by the design of the London Underground, there are now limited edition adidas trainers dedicated to each…

Read more »

Asian millennials; more global but not homogenous

Insights from APBN, who are the Asian millennials? Following my trip to Seoul, South Korea for the Asia Branding Conference, here’s some insights on Asian Millennials. Each country presented insights about their millennials and it was interesting to learn about some of the differences and more…

Read more »

Study finds branding drives increase in business value (Spoiler)

Branding‘s big pay-off. We often hear the sentiment that branding is a ‘soft’ business investment. It’s considered a ‘nice to have’ and ‘hard to measure its value’. Having spent the last 28 years working with clients to build their brands, our experience over hundreds of…

Read more »

Truly Deeply in Seoul for APBN

Michael Hughes joins our Asian agency partners to discuss branding to Asian Millennials Truly Deeply is excited to be part of the Asia Pacific Conference on today and tomorow in Seoul, South Korea. The conference is the first from the Asia Pacific Branding Network (APBN). Organised by…

Read more »

All Hail the Pantone

  Everyone in the design industry is aware of the Pantone name and most probably even have a Pantone swatch mug gifted to them one xmas. The perfect gift for their “designery” friend or partner. Pantone is the universal language of colour which steers the…

Read more »

Client news: Immediation featured in The Australian

Truly Deeply is proud to see Immediation, a brand we created, gain traction. Immediation is a brand that is set to redefine access to justice. A online platform, it brings together legal experts to help resolve commercial disputes and provide an alternative to courts. Simple,…

Read more »

Selling your business? Why you should rebrand first.

Two tough truths about selling your business. So you’ve spent years (often decades) building a business with your blood, sweat and tears and it’s finally time to sell and collect the reward for all your hard work, ingenuity and perseverance. There’s only two problems with…

Read more »

10 ways to stay creative in chaotic times

We’re always looking for inspiration on creativity as I enjoyed this talk from author Austin Kleon, writer of Steal like an Artist and Show your Work. It forms the basis for his new book Keep Going. He talks about 10 ways to keeping moving forward,…

Read more »

People Don’t Buy Products, They Buy Better Versions of Themselves

Today’s post is a thought piece written by Zander Nethercutt, a really interesting brand thinker from Chicago Il. with a brilliant grasp on how brands work and the role they’ve come to play in our lives. What Apple, Samsung and Starbucks learned from Pepsi The…

Read more »

A place brand in the making.

  Maker Park is a proposed adaptive reuse park that will revitalize an unused industrial site on the waterfront in Williamsburg, Brooklyn. Conceived by a group of community activists, the initiative will transform the seven-acre site formerly known as the Bayside Fuel Terminal into a hub for…

Read more »

Good brand advice is not expensive if you can recognize its value.

The Value of Good Advice. Recently I re-read Confessions of the Pricing Man by Hermann Simon, arguably the best book ever written on the subject of pricing. I’ve always seen the subject of pricing as directly connected to branding. As Simon says: “People have asked…

Read more »

Fake personal branding. Have we moved from real people to puppets?

No longer true blue, Aussie pollies are being shaped to ‘fit’ the party image and narrative. The role of personal branding has been impacted significantly by the shift towards more populist politics. In the past, political leaders like Whitlam, Hawke, Menzies and even Howard stood…

Read more »