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For the love of colour : 8 cool colour inspiration sites

  Creating the best mix of colours has never been so daunting. From print to digital, books to apps, the decision to finalise a particular colour palette for your project can be overwhelming at times. Colour combinations are a tricky business so why not gather…

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The surprising Brands behind the world’s most loved Auto Brands

Few brand purchase decisions we make are as strong a reflection of how we see ourselves as consumers and how we wish the world to see us as  choice of the car we drive. Even those who claim to not care what brand of car…

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Delta and Coke’s brand gesture; clever or creepy?

Delta Airlines and Coke apologise after napkins offend Delta and Coca Cola have canned their inflight match-matching brand gesture after many label it creepy. What was intended a bold and fun has potentially caused brand damage. Far from inspiring hook-ups, it has potentially also fractured…

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Chain restaurants inspired by independents

Popular UK restaurant chain, Wahaca, has rebranded to appear more like its independent competitors. When I first visited London in 2005, I was shocked to find a chain café or restaurant on almost every corner, and struggled to find a local independent option. Fast forward…

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Truly Deeply creates brand identity for shared value consultancy, Hugh Foley

Consulting brand creates value for company, customers, and the community. Building on Hugh’s personal reputation in shared value strategy, we created a strong and distinctive consulting brand to engage corporate, philanthropic and public sector leaders. “Getting some good thinking into the brand identity process right…

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Nostalgic fans help drive brand revival of Polly Waffle

Polly Waffle chocolate bars set to return to Australian shelves Following a social campaign from nostalgic brand fans, the Polly Waffle is set to be revived. Fans of the Polly Waffle united on Facebook and achieved 55,000 likes. This helped convince Adelaide based manufacturer Robern Menz to…

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Employee Branding – The Power of Thanks

We wanted to share a great pic from our client Yarra Trams. A part of their annual celebration to show their appreciation, our client had these delicious and beautifully branded cupcakes baked. A feast for the eyes, heart and tummy.  

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Prosecco-like? Food origin naming fight continues

EU agreement standoff as Australian producers fight to keep using traditional and logical names to describe their products. As part of the $100 billion EU trade agreement, Greece and Italy are trying to extend Geographic Indicators to a range of common food styles including wines…

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A Passionate & Unapologetic Defense of Brand Marketing for B2B Growth

A strong case for the growth power of B2B brand marketing. Over the summer break I caught up on some reading (the best part of six months worth of recommended articles sitting in my email Inbox). One of those articles was sent to me by…

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2018 – A Year of Truly Brilliant Branding

Where did 2018 Go? We had a great year, working with businesses of all shapes and sizes to create new propositions, launch new products and refresh brands across more than fifty different categories. We captured just some of that activity in this 12 second vid.…

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Truly Deeply creates unique skin and hair care brand for the next generation

Brand strategy, naming, design and packaging for Gen Z skin and hair care range. Innovative, all natural and eco-friendly, Umii is a new range of body and skin care products specifically designed for girls and guys aged 8-18. Real, assertive and bold, Umii doesn’t tell…

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Truly Deeply’s Michael Hughes presents on Branding for Millennials at APBN in Seoul

Recently our Director of Brand Strategy, Michael Hughes presented at the APBN conference in Seoul, South Korea. The conference was exploring trends in marketing brands to Millennials and the similarities and differences throughout the Asia Pacific region. Michael was invited to present insights on the…

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