We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.


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Level Crossings: The Easter Strategy

You might be wondering why I have chosen to write this blog, on Easter Monday of all days, about level crossings. Bear with me, there’s a point, I promise. As you can imagine the removal of level crossings is a big operation. I may be…

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VicSuper takes out the Member Services Fund of the Year

We’ve recently been working with VicSuper, a 16 billion strong profit to member superannuation fund who has over 240,000 members and – 22,000 participating employers. Over the last 6 months we’ve been working with the brand on some development work, nothing nothing that we can…

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We chat with Wholesome Inc. Founder (and former client) Eugénie Rutherford

Recently we took time out from creating brilliant brands to chat with one of our favorite former clients Eugénie Rutherford. Eugénie took the jump from client side marketer to entrepreneur a couple of years back, a leap many of our marketing clients contemplate but don’t…

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Our branding work for Henry Carus Lawyers sets the trend for the big end of town

Our Brand Identity design leads the legal industry We love it when we see our clients taking our brand work and bringing it to life to grow their businesses. We worked with Henry and team at Henry Carus Associates a few years back defining their…

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A new mattress brand Sooma, created by Truly Deeply

Introducing Sooma, a mattress without springs!! But don’t let that fool you, the team at Sooma have been working behind the scenes to design a mattress that is incredibly comfortable and brings something different to the crowded mattress market. No boring grey edge mattress here, complicated…

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Give that designer an award!

Meeting crazy demands from clients, software problems and frantically working to ridiculous deadlines are just some of the stuff designers have to put up with on a regular basis. Most of the time, the struggles go unnoticed outside the studio, so wouldn’t it be nice…

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Working with a branding agency: a client perspective

Today’s post is a guest blog from one of our clients. Damien James, CEO of Dimple gives a rare insight into the process of working with a branding agency from a client perspective. A dimple hello to our new aged care brand At the start of…

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