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The 6 Golden Rules of successful experiential brand marketing

Experiential Marketing for Brands There’s as much mystery around experiential marketing for brands as there is interest and curiosity. Whether you’re planning a pop-up or a mobile brand taste, experiential can be a very effective way to engage consumers with your brand.  How much will…

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Email still best for brand offers but it must be relevant and informative

Key insights from Adobe’s third annual consumer email survey, essential reading for brand marketers. The survey shows that email significantly trumps direct mail, mobile apps and social media as the best way to deliver offers to consumers. However, there is still a great degree of…

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Why Chobani founder Hamdi Ulukaya believes Australia is the perfect place to create global food brands

Australians are in the prime position to make food and brands that will resonate around the world, the founder of American yoghurt success story Chobani says. Just ten years ago in 2007, Turkish migrant Hamdi Ulukaya bought a disused Kraft Food factory in New York…

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The 7 Golden Rules for Marketing to Chinese tourists in Australia

A growing tourism market with rich potential. There’s never been a better time to dust off your Mandarin textbook and shake the dust off of your Chinese New Year Dragon, because the number of Chinese visitors to Australia continues to grow rapidly and opportunities abound.…

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KFC brings back The Colonel with H.A.R.L.A.N.D. the drive-through robot

Capturing the spirit of the KFC brand personality. KFC recently launched H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device) He is a robot created to take drive-thru orders in order to celebrate National Fried Chicken Day. So firstly – yes; National Fried Chicken Day is…

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8 Strategies for Australian Retailers to take on Amazon

Head of Salmat eCommerce, Ben Popplestone recently attended the Magento Imagine 2017 event in Las Vegas which brought together 2500 eCommerce experts from 45 countries to discuss the latest in online retail.  A hot topic at the event was the expansion of Amazon into new…

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What P.T. Barnum taught me about branding

Of Show Business & Branding A good mate of mine sent me an email this morning with a link to the trailer of The Greatest Showman, the first feature film of her great friend Michael Gracey. She was proud as punch and so she should…

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3 Types of Challenger Brand Strategy

Today’s guest article has been penned by the very smart people at eatbigfish. eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by Adam Morgan after he wrote Eating the Big Fish – the book that popularised the term ‘challenger…

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Emotive Branding – KFC finds it’s Romantic Side

For Mother’s day 2017, KFC US released a romance novella called Tender Wings of Desire. Interestingly, Mother’s Day is KFC’s best-performing day of sales in the year (sometimes truth is stranger than fiction). The book features Harland Sanders as the story’s love interest and seeks…

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Political Incorrectness and Brand Differentiation

Can Political Incorrectness ever be a valid brand communication strategy? OK, so this may be skirting the boundaries of sensitivity and taste, but sometimes the most interesting strategies are found where others fear to tread. When it comes to political correctness, most clients want to…

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Three Ways Retailers Are Scaring Away Ready-to-Buy Customers

The way customers buy has changed I recently read a great article on Curalate by Jarred Shelley, Head of Content Strategy that captured one of the great challenges fro retail brands in today’s ever-changed marketplace. The article talks through a shopping experience that is reflective…

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How to Choose the Right Branding Agency.

A Guide to Choosing the Right Branding Agency. So you’ve worked-out the business benefits from branding, re-branding or designing new packaging for your business, products or services. You’ve worked through the business imperative, budgets and brief, now comes the tough task of sorting through all…

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