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Tradition Trumps Taste in Brand and Packaging Design

  Strange But True Packaging Design. Lyle’s in one of the UK’s leading brands of golden syrup, much loved throughout the British Isles. At first glance the visual language of the packaging design captures the heritage and tradition of both the product and the brand.…

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The retail brand who never used plastic bags

Finally, there’s movement on plastic bags We’ve been entertained by the carry on over plastic bags by the giant retail brands Coles and Woolworths over the last few months. While the brands themselves may see this as them taking a leadership roll in an overdue change…

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Ruby Red chocolate hits town: KitKat leads the frenzy

I’m a self-confessed chocoholic. Like most sane people I love chocolate. In Melbourne, we are spoilt with chocolate shops, chocolatiers and chocolate cafés just as common as bakeries. Even the shopping strip near my home in the suburbs contains a chocolate café amongst only a…

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2018 Craft Beer Branding Trends.

  Beer + artisanal craftsmanship + great design. What’s not to love about craft beer? Show me an consumer category dominated by large corporations, and I’ll show you a craft revolution waiting to happen. After decades of the world beer market being owned by the…

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Crayola brand takes colour to a whole new level

Crayola’s crayons are part of our collective childhood. The brand is constantly innovating with new pastels, markers (texters) and other child friendly colouring equipment. But their foray takes things to a whole new market and shows the value of a strong brand visual language. They’ve…

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A lesson in Branding from online retailer Brandless – #ironic.

Another Retail Disruptor Gets Physical. US online retailer; ‘Brandless’ made waves this week when it opened it’s first physical pop-up in West Hollywood, LA. The proposition of this retailer is an unbranded (plain label) $3-everything approach, taking the private label mindset and disrupting it. Brandless…

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Truly Deeply creates a brand for Cammino shoes

Brand identity, naming and packaging for handmade Italian leather flats. Working collaboratively with the brand’s designer, we unlocked Camminos true differentiation. A unique blend of Italian provenance, quality leather and artisan craftsmanship is at the heart to the value proposition. This was then brought to…

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How this Dutch company made €44.9m in sales without advertising.

Today’s guest article has been penned by the very smart people at eatbigfish. eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behavior. Founded by Adam Morgan after he wrote Eating the Big Fish – the book that popularised the term ‘challenger…

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Red lipstick as a powerful symbol of unity and advocacy

Loving this inspirational story of Elizabeth Arden; an entrepreneur, a women’s advocate, and a champion for holistic beauty, whose beliefs seem more relevant today than ever before. Along with the symbolism of her brand’s signature colour; from the iconic red door of the first salon, to…

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Truly Deeply Redesigns Etto Pasta Bar’s Packaging

A refresh for the take away packaging of this fast growing fresh casual restaurant chain. Etto Pasta is a fast growing chain of pasta bars located in Melbourne and part owned by Truly Deeply Founder; Dave Ansett. Etto is all about your choice of fresh…

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Level Crossings: The Easter Strategy

You might be wondering why I have chosen to write this blog, on Easter Monday of all days, about level crossings. Bear with me, there’s a point, I promise. As you can imagine the removal of level crossings is a big operation. I may be…

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Plastic Free – Great branding and good thinking shows us the way forward.

We do our fair share of packaging work here at Truly Deeply. We also work hard to make our work differentiated and valuable to our clients who are under constant pressure to produce their goods on the thinnest of margins. This is specially true with…

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