We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Culture eats strategy for breakfast

It doesn’t matter how much you spend on strategy, branding, creative, media or reputation if there’s something wrong with your culture. As Uber is currently proving. It’s impossible in today’s society to mask an internal culture with brand. Sooner or later the truth will out…

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How personal brand is the foundation for building your business brand

Simple Personal Branding is great for Brand Building Recently I bumped-into a friend of mine; Graeme Goldman at a business event. Graeme is one of Australia’s brilliant entrepreneurs quietly going about growing impressive businesses and brands. His retail watch business, 8th Avenue Watch Co is…

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Master Personal Brand Fail for MasterChef King George Calombaris

It would appear MasterChef Judge and restaurant king George Calumbaris has tarnished his personal brand when it was recently revealed nearly 200 staff at his restaurants have been underpaid $2.6 million. George Calombaris’ company underpaid 162 of the 430 current staff at his restaurants including…

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Bruce rocks the rock…

Last weekend I saw two legends in Melbourne, two men so passionate about their work, that they are still going after 45 and 65 years respectfully. It’s not every weekend you get to experience great, influencers at the top of their game, who can rally…

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Brand differentiation: Lye back and think of Iceland

Enjoy Our Nature’s explosive Icelandic condom packaging. As a brand agency with differentiation at our core, we’re always looking for unique ways to help brands standout from the pack. We salute brands who see the world differently, so we couldn’t go past this brand packaging…

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How do I apply for a design job…? Tips from a designer. Part 1.

Applying for a design job can be a big task when your starting out! We have put together some tips to help students, grads or anyone trying to get themselves out there in the design industry. When I was starting my design career I had a…

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Australian political party Logos – A sad but true reflection?

Is the dire state of Australian political party brand identity a reflection of the state of Australian politics? We’re the first to admit we have an unreasonably high expectation of brand identity standards. We set the bar pretty high and expect everyone else should follow…

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5 reasons behind Donald Trump’s thriving personal brand

Donald Trump has one of the strongest brands in the world right now, and he didn’t have to change a thing to get there. Donald Trump has become one of the most powerful brands in the world, with the Trump boom continuing to grow every day. Trump has demonstrated…

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How your choice of internet browser determines if you’re an original thinker

It turns out the browser you use determines job performance, commitment and innovative thinking. Organizational psychologist Adam Grant in his TED Talk; ‘The surprising habits of original thinkers’ presents an insight into browser choice as an indicator of innovative and original thinking. Grant says; “There’s…

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11 x World Surfing Champion – A Closer Look into the Life of Kelly Slater

A true surfing legend – a snap of myself with Kelly Slater at the 2016 Rip Curl Pro. I was lucky enough to meet Kelly Slater over the long weekend at the Rip Curl Pro at Bells Beach, and it’s fair to say I am a pretty…

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Major sponsors cut ties with Maria Sharapova, but for what reason?

Sponsors using Sharapova’s news to kill two birds with one stone. Choosing not to stand by Sharapova because of recent events? Or was it just the perfect excuse to move on without facing public backlash? Nike, the same company that stood by Tiger Woods and…

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Give that designer an award!

Meeting crazy demands from clients, software problems and frantically working to ridiculous deadlines are just some of the stuff designers have to put up with on a regular basis. Most of the time, the struggles go unnoticed outside the studio, so wouldn’t it be nice…

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