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Why this CPA article on branding best practice falls short

A branding article filled with good intent. I was initially thrilled to see an article on the CPA’s blog titled; ‘Why your accounting practice brand is more than a logo’. The CPA is one of our countries most trusted and respected associations, representing an industry…

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Palmer rebrand not really a rebrand at all

Palmer United Party changes name to United Australia Party When is a rebrand not really a rebrand? When you change your name and maybe your logo but nothing really changes. That is exactly what Clive Palmer seems to be doing. Clive has announced that Palmer…

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Why the world’s leading ad agency outsourced their rebranding

Leaders stick to their knitting. I recently read with great interest about the rebranding of global ad agency Ogilvy. The agency recently announced a global re-founding. “designed to clarify the company’s purpose, simplify its structure, and unify behind one single brand: Ogilvy.” Born in 1948…

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13Cabs rebrands to stay relevant

13Cabs campaign attempts to revive the brand but is it too little too late? In an effort to combat Uber and make the traditional taxis more appealing, Cabcharge has revamped their 13Cabs brand. The uppercase blocked typemark has given way to a lowercase ‘cabs’ with…

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Choice, the evolution of a brand.

More than a rebrand. There’s been something interesting going on at Choice. More than a logo refresh, it seems the stalwart reviewer is starting to develop its activist side. While Choice is known for its product reviews and buying guides more than it’s disruptive activist…

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Truly Deeply creates the new brand proposition and identity for Squareweave

Digital agency rebrand brings to life a passion to create ambitious, purposeful digital products that amplify human potential. Working closely with the Squareweave team, Truly Deeply unlocked their compelling truth and created a new internal mantra of ‘purposeful solutions amplify potential’. This was then supported…

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The first steps to creating a new brand. Part Two.

We’re constantly working with start-ups and entrepreneurs looking to get their brand up and running on limited funding. Wondering what they can do to guarantee value from the process and ways to use the budget as efficiently as possible. Over my next two blogs, I’m…

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A legal imperative to rebrand and differentiate

It’s been a busy month for new business in Truly Deeply, which we’re all loving. Lots of new clients, new projects and interesting branding challenges for us to tackle. But one new business meeting in particular stands out at the moment, not because the size…

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Truly Deeply rebrands ACC TV as Altura Learning

New brand and name for learning partner for the health and social care industries. The brand proposition, name and identity reflects Altura Learning’s ongoing work to innovate and expand geographically and across the health, disability and social sectors with the support of enhanced technology. The…

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Carbon Market Institute rebrand increases influence and impact

Truly Deeply creates a powerful and distinctive new brand that connects business, policy makers and thought leaders. Carbon Market Institute’s General Manager & Company Secretary, Brad Kerin, says the new brand really embodies the Institute and has enabled them to increase their influence and impact…

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Why Rebrand?

The how and why of rebranding. Whether you’re planning on attracting new clients and customers, selling more products and services, growing awareness or growing margins, re-branding is a truly effective strategy for your business. Your brand can require updating for a multitude of reasons including;…

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Truly Deeply rebrands Shoebox Timeline to Momatu

New brand name, strategy and identity for digital timeline tool. Introducing our brand work for Momatu, a free digital timeline tool that helps people easily capture, organise and enjoy their precious memories, again and again. Originally Shoebox Timeline, Truly Deeply’s audience research unlocked new insight…

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