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Is Remarkable Customer Service the Greatest Act of Branding?

The Brand Value of Customer Service. Just ask Apple, the best retailer in the world in terms of $ sales per square meter (and is there any other metric worth measuring?), customer service is still where the rubber hits the road. New Apple retail customer…

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April Fools Day – A Great Opportunity for Brand Tomfoolery

Brands that made me smile. For all brands, finding a reason to connect with their audience in an authentic and emotionally relevant manner is gold. April Fools day presents that opportunity, embraced each year by many of my favorite brands. here are a few from…

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Truly Deeply refreshes Canberra Shopping Centre brand

New visual language and teaser campaign for Hyperdome shopping centre Truly Deeply has developed a new visual style to re-engage the local trade area and excite tenants. The brand refresh gives the shopping centre a much needed update to its image and builds excitement around…

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Woolworths CEO first to get the UberEats threat in Australia.

The Ultra-Convenience Consumer Trend Disrupting… Everything. So much has been written about Amazon’s launch into the Australian retail market (we wrote about it ourselves recently) that it has created it’s own ecosystem of disruptive buzz. There’s no doubt a business the size of Amazon with…

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Why Amazon is forcing retailers to finally pay attention to their customers.

Did retail set itself-up for disruption? In Australia we’ve heard alot of talk over recent years of how tough life is for retail brands. There’s no doubt the category is under pressure as competition increases and consumer behavior and expectations shift. In a recent interview,…

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Amazon infographic. Get to know the brand.

Everything you wanted to know about one of the world’s biggest brands. From simple online bookseller to the world’s biggest online store, Amazon is no longer just a disrupter, it is a leader in the retail sector. Today, Amazon holds 43.5% of USA’s eCommerce market.…

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Go with the Fake. Diesel ‘rips-off’ their own brand

Fresh fashion irony hits the streets of NY? In the quest for a new marketing edge, global fashion brand Diesel have come-up with an intriguing idea – to create ‘knock-offs’ of their own brand. Called; ‘Deisel’, the range seeks to build-on Diesel’s anti-establishment cred, celebrating…

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Customer Centric is the new brand strategy for banks.

Are banking brands finally getting ahead of the consumer curve? Reading an article this week about Chase Bank in the US, I noted for the second time in a week a services brand seeking to be “the apple genius bar” for their category. Not surprisingly,…

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The 8 ways online has changed the way we shop and what traditional retails should do about it.

Intel’s global head of retail Jon Stine recently spoke with a group of Australian retail managers ahead of the National Retailers Federation’s annual expo in in NYC. Given Stine works with Intel, he has a pretty strong view on the future of online retail, but…

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Truly Deeply brands How Now; a truly different kind of milk

Truly Deeply is proud to introduce our brand strategy, identity and packaging work for How Now. An exciting new dairy brand, How Now not only stands up for cows, it stands out from the herd with a powerful purpose to provide kind milk products for…

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Merry Christmas from Truly Deeply (and UK retailer John Lewis)

We’ve continued the tradition of sharing our favorite Christmas TV commercials. The festive season is not only an important time for brands to reach-out to their customers to garner their pre-Christmas purchasing, but it’s also a time that audiences are more open to emotionally connecting…

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Old branding lesson in a new world from Tiffany & Co.

Don’t throw the marketing baby out with the bathwater. This recent ad for Tiffany & Co. reminded me of the power of media placement. As the brand world continues to evolve and become more complex, it’s useful to keep in mind that some of the…

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