We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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The retail brand who never used plastic bags

Finally, there’s movement on plastic bags We’ve been entertained by the carry on over plastic bags by the giant retail brands Coles and Woolworths over the last few months. While the brands themselves may see this as them taking a leadership roll in an overdue change…

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Papa John’s – When Brand Personalities Strike Out.

The Founder-Led Branding Dilemma. I recently caught up with the news that global pizza chain Papa John’s is set to remove the image of their founder from company branding. Papa John’s Chairman and founder, John Schnatter made a racist remark during an internal training session…

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Global shopping centre giant Westfield’s vision for the future of retail

The future of shopping centre retail – A disruptive view. Global entertainment brand Cirque du Soleil announced their plans recently to launch a family entertainment concept inside a Canadian shopping centre. The move reflects the shift in retail thinking as consumer continue to evolve the…

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Has Amazon become the world’s most influential brand?

The Amazon Brand Effect It seems when Amazon sneezes, the financial markets of the world catch a cold. Interest in what Amazon announce they are set to do, or what they don’t announce, or even what others speculate they may or may not announce is…

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8 Predictions for the Future of Retail in 2030

A glance into the future of retail. Global Retail real estate business CBRE has produced a forward-looking market research, perspectives and industry insights piece called The Future of Retail 2030, an interesting piece of futurist thinking with some well considered suppositions. The retail industry is…

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Infographic: 55 website marketing insights for small businesses

Valuable intel for every small business owner If you’re a small business owner, our friends at Milkwhale have compiled a nifty infographic that tells you all you need to know about websites. Beyond some of the basic stats, why SEO is important for small businesses…

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A lesson in Branding from online retailer Brandless – #ironic.

Another Retail Disruptor Gets Physical. US online retailer; ‘Brandless’ made waves this week when it opened it’s first physical pop-up in West Hollywood, LA. The proposition of this retailer is an unbranded (plain label) $3-everything approach, taking the private label mindset and disrupting it. Brandless…

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Truly Deeply creates a brand for Cammino shoes

Brand identity, naming and packaging for handmade Italian leather flats. Working collaboratively with the brand’s designer, we unlocked Camminos true differentiation. A unique blend of Italian provenance, quality leather and artisan craftsmanship is at the heart to the value proposition. This was then brought to…

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Red lipstick as a powerful symbol of unity and advocacy

Loving this inspirational story of Elizabeth Arden; an entrepreneur, a women’s advocate, and a champion for holistic beauty, whose beliefs seem more relevant today than ever before. Along with the symbolism of her brand’s signature colour; from the iconic red door of the first salon, to…

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Is Remarkable Customer Service the Greatest Act of Branding?

The Brand Value of Customer Service. Just ask Apple, the best retailer in the world in terms of $ sales per square meter (and is there any other metric worth measuring?), customer service is still where the rubber hits the road. New Apple retail customer…

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April Fools Day – A Great Opportunity for Brand Tomfoolery

Brands that made me smile. For all brands, finding a reason to connect with their audience in an authentic and emotionally relevant manner is gold. April Fools day presents that opportunity, embraced each year by many of my favorite brands. here are a few from…

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Truly Deeply refreshes Canberra Shopping Centre brand

New visual language and teaser campaign for Hyperdome shopping centre Truly Deeply has developed a new visual style to re-engage the local trade area and excite tenants. The brand refresh gives the shopping centre a much needed update to its image and builds excitement around…

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