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Wow! Elon Musk’s Tesla brand keeps booming

We live in disruptive times for brands and business. You might have missed the news coming out of the US on Monday this week that saw the share value of Elon Musk’s Tesla brand continue to rise strongly. If there’s been a noteworthy trend in…

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Why brands need to pick a side and face the consequences

Today’s guest article has been penned by the very smart people at eatbigfish. eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by Adam Morgan after he wrote Eating the Big Fish – the book that popularised the term ‘challenger…

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Brands that champion and empower women #internationalwomensday

With International Womens Day last week I thought it would be interesting to shine a light on the positive impact that brands can have in the the female equality and empowerment space. Business and brands are demonstrating that they have a role to play in shaping…

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Truly Deeply raises over $27,000 for One Voice through Art with Heart 2016

It is not every day you get to hand over a rather large cheque for $27, 812.16 to the beneficiary of Art with Heart 2016, however that is exactly what we had the great pleasure of doing yesterday when some of the team from Truly…

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How will our favorite brands leave the world for future generations?

I recently had the once in a lifetime experience of seeing David Attenborough in Melbourne and hearing him the has left me feeling touched, moved and inspired and wondering what role brands can play in protecting the natural world for generations to come. David Attenborough…

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We chat with Wholesome Inc. Founder (and former client) Eugénie Rutherford

Recently we took time out from creating brilliant brands to chat with one of our favorite former clients Eugénie Rutherford. Eugénie took the jump from client side marketer to entrepreneur a couple of years back, a leap many of our marketing clients contemplate but don’t…

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Ikea bike strengthens the brand’s smart urban living image

Swedish home furniture giant Ikea’s commuter bike, ‘Sladda’ is another brand reputation proof point. Ikea has built their reputation on providing affordable stylish urban living. However, in the past couple of years, the brand has stepped up its product development to extend its dominance in…

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Patagonia continues to differentiate by living their brand beliefs

While most brands were trying to compete with the biggest discounts to standout over the Black Friday weekend, Patagonia continued to use its brand to guide true differentiation. Black Friday, Cyber Monday combine to be one biggest consumer shopping events of the year and it’s…

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IKEA brand taps into a higher purpose to support the Red Cross in Syria

  Meaningful branding builds deeper customer loyalty An unwritten law of commerce is that we do business with those we like. This applies equally to B2B sales as it does to B2C where it’s often about how much we like the brand rather than the…

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Man-Up; Creating a powerful brand campaign around this important issue

A powerful brand campaign to match an equally important issue. The ABC recently aired a brilliant three part series from radio personality Gus Worland. Man Up is an eye opening exploration of male suicide in Australia, it seeks to encourage conversation and awareness across the…

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Apple launches eco friendly wallpaper

In a initiative to raise the profile of their recycling initiate Apple has launched a series of wallpaper art focusing on environmental themes. An important consideration for brands is their approach to their social responsibilities and how they work to counteract any negative impact they…

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Brand differentiation: Sometimes you just need an asshole.

Asshole or hero? Donate Life takes boldly different approach to organ donation. We often talk about the importance of brands being brave and different to truly standout and that’s just what Donate Life America has done with its latest campaign. The World’s biggest asshole dials…

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