We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Fontstand, a great tool for widening your brand’s font repertoire

While doing another late night trawl through the different foundries and shops we all spend so much time in (us designers anyway) I came across Fontstand. I couldn’t believe it. A great collection of foundries and fonts that you can really try for free, rather…

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8 Amazing Creatives to follow on Insta

I’m sure we have all been there, sitting in front of the computer hoping for some divine creative inspiration to get the design juices flowing. You have trawled through your normal go-to inspiration sites but came up empty. You have made plenty of excuses to…

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Introducing Trump Bold – A new font to Make Typography Great Again!!!

Introducing Trump Bold, a new typeface from Truly Deeply founder; Dave Ansett. Inspired by The Greatest Donald of our time (with apologies to Sutherland & Duck), Trump Bold is designed in his image; Bold and Distinctive. Trump Bold works well alone and is kind of…

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Say Hi to Quinse, a new font designed by Truly Deeply’s Dave Ansett

Introducing a new display font called Quinse. Inspired by the style and character of French directional signage, Quinse is a confident and bold signature font perfectly suited to brand mark design, packaging design, headlines for publications, print and digital campaigns as well as retail point…

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Are we in a type renaissance for brands?

As brand designers we’re always hungry. Hungry for new inspiration, new palettes, new strategy and as a corner store of everything we do new typefaces. Fonts are so important when it comes to creating new brand identities or logos. Finding the right type to express the…

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A New Day for branding disruptive thinking to engage new audiences.

Would you launch a new newspaper brand today? Newsprint is dead, or so we keep hearing. So what do you do if your business is Newsprint? This is the kind of challenge lots of brands have. What do you do when your whole category is heading…

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Little Fish workshop – Engaging our brand with our culture 

Truly Deeply and 14 student and grads participated in the Little Fish self promotional workshop last Wednesday evening. After a really exciting session, we had a wonderful response from both staff and students. We take a quick look at where the idea came from and how…

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MOMU Launches a New, Differentiated House Builder Brand into the Perth Market

Client News: MOMU Launches their Business and New Branding We’re extremely proud to share the news of MOMU – the first truly next generation home builder – officially launching into the Perth market this week. MOMU is a home builder built around the idea that…

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Google Re-branding – A Case Study in Strategic Innovation

The Best Way to Predict the Future is to Re-design It This week one of the world’s most recognizable brands; Google, re-branded – and there’s plenty to admire about the exercise. Firstly, many brands rest on their laurels citing brand recognition and ‘nothing being broken’…

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Truly Deeply creates a web place brand identity for .melbourne

Truly Deeply reveals a different type of place brand with the identity design for .melbourne. The world’s most liveable city now has the world’s most liveable web address.

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Obama font allows brands to emulate Barack Obama's handwriting

Dialing-up the brand personality in brand identity design Few brand identity properties are as undervalued and misunderstood as type. A correctly selected and applied font has the capacity to to communicate a brand’s personality above and beyond imagery and brand message. The science of font…

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Fontstand – a brilliant new way for designers to source their favourite fonts

Fontstand is disrupting the category with a new intuitive system that lets you try typefaces for free then hire on a monthly basis for a fraction of the cost.  Created for Mac OS X the app allows users to test drive fonts from 20 international type foundries…

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