Our relationship with Truly Deeply has been a deep and fulfilling one. They have taken the time to get to know our organisation and understand the core of our work. Their expertise along this journey – including the process of workshopping with staff to unlock the wording to explain our essence, creating and fine tuning a powerful brand book and manifesto, as well as taking this wording and translating it into superb and utterly gorgeous and meaningful visuals – has been amazing.

We now feel well equipped to continue the Jean Hailes journey confident in knowing that our unique brand absolutely reflects who we are and what we do , and embraces our central values and beliefs.

The lovely additional bonus has been seeing the delight our staff has taken in seeing our new look come to life. Their comments to me have included ‘I really feel a renewed sense of pride and can’t wait to use the lovely PowerPoint slides at my next conference’, ‘ I can’t wait to choose the colour and style of my new business card. The only problem is that I love all 3 images. How will I choose?’ and ‘Loving the beautiful artwork – they really capture the diversity of the women we work with’.

While some organisations and companies may not initially see the value in spending the time or money to strengthen their brand, it is only in seeing the end result that you realise how powerful and vital a strong brand is in today’s crowded market. You really need highly skilled and talented branding marketing specialists to guide you through this process. With Truly Deeply by your side you will unlock the hidden potential in your company that will make an enormous and positive difference to your brand.

Aleeza Zohar
Jean Hailes Communications Manager

What sets one agency apart from another? Innovation and creativity, two circuital factors for success of any brand…and Truly Deeply clearly own this space.  The place proposition work conducted on our new place brand has been exceptional. The agency’s ability to interrupt the brief and bring to life the vision for the place was excellent. Great team &  great ideas has lead to great enquiry results.

Cherie Chandler
Senior Marketing Manager
Lend Lease

“The brand definition work and brand identity design Truly Deeply developed for our Spudbar chain of healthy food stores has blown the lid on the potential for our business. We believe what was previously a nine store franchise now has the market positioning, store design and brand image to expand into a significant national network. As a return on business investment I can’t rate the brand work Truly Deeply produce more highly.”

Ant Morrel
Spudbar Owner & National Director of Marketing & Sales

Your brand is the heart of your business and Brand DNA and Storm are your heart surgeons. They have a fabulous capacity to come in to an organisation, often in an unfamiliar sector, and work with you to unlock the drivers of business success and achieve absolute clarity about how you will engage with your customers in everything you do and say, everyday – your brand promise.

They get the team on the same page with the strategy, get practical direction on the way you deal with customers and run your operations and then communicate your promise to the market. It’s an integrated model that connects what you say to what do, always driven by what is relevant to the customer. Having this roadmap is truly liberating when it comes to decision making in the company. Brand DNA and Storm are great people to work with, deliver exceptionally high quality work and they have made an enormous impact on our business.

Stuart Nicolson
Chief Executive Officer
BECTON Living

Having worked with Brand DNA & Storm on 4 brands with four different companies, I cannot imagine not using them and their expertise in a creating a brand. I first worked with them at National Express when we launched
M>Train and M>Tram.

The Brand DNA process allowed us to identify the unique and differentiating features of our brands. They helped us to create our desired future, create the plan to achieve it and articulate the desired brand experience to every single employee from station staff to the CEO. It was intellectually rigorous at the same time as being inclusive and fun for everyone.

Storm Design had the unique ability to turn the intangible brand attributes into the tangible. They had an ability to create brand hierarchies not only within each brand but across 3 brands. Whether it was from rolling stock livery, train timetables, station signage or seat fabrics, every customer touch point was given careful attention to ensure it was truly representative of the brand.

Yes, the experience was that good that they have been highly valued business partners to me ever since.

Meg Hurley
Sales & Marketing Manager Australasia
ANSVAR Insurance

At Wizard we needed to sharpen our focus on the heart of the brand and how to remain truly consistent. Now that we are owned by a global corporate we needed rigour and process around the Wizard brand that was born out of intuition and hand fed through to maturity by the founding directors and staff.

After a rigorous process with Brand DNA and Storm we have refined the essence and values of the Wizard brand so it can continue to grow in Australia and to take on the world.

Brand science aside, working with Brand DNA and Storm was a joy.

Jill Emberson
National Product & Marketing Manager
Wizard

Developing our brand charter has been the most significant strategic initiative of the past several years. It has given us a clear and agreed position internally on how we want to define the School in an increasingly cluttered and competitive market, as well as a framework for setting priorities and allocating resources for new initiatives.

The process of developing the charter was equally important to the outcome, particularly in our environment where viewpoints are often widely divergent and emotions run high. The collaborative and inclusive approach has ensured strong ownership and a common language across the organisation which makes decision making and implementation more effective and rewarding.

Stuart Nicolson
Director Operations
Melbourne Business School

In order to truly create a brand, you have to deal with the many layers which comprise a brand. The starting point for me has been the Brand DNA workshop. The outcomes of the workshop are the launching pad for giving meaning to a brand at the same time as bringing colleagues along a brand journey. The workshop creates a common understanding of brand and gains instant buy in through the creation of the brand foundations. This buy in makes it easier to align the tangible and non tangible brand components post workshop.

Having worked with Brand DNA on 3 brands with 3 companies, I can’t imagine not using them and their expertise in creating a brand.  Peter Singline has an amazing depth of knowledge and understanding when it comes to brands.  Peter has an ongoing relationship with Chemmart, he continues to work with and challenge us on our brand.

Megan Hurley
Marketing Manager
Chemmart

The outcomes of working on our brand charter with Brand DNA have brought a real focus to how we now manage our interactions with members, supporters, the media and other key stakeholders. The results are already beginning to show in our research!

Involving key personnel from across the club has resulted in all areas of the marketing department and more importantly the football department understanding and feeling they have some ownership of the brand and how we want it to be represented.

I have to say that the manner in which you were able to facilitate the group sessions played a huge part in ensuring that our Brand Charter is truly one to which we are all committed. Your ability to draw information out of quite a disparate group was impressive.

Michael McKenna
General Manager – Commercial Operations
Essendon Football Club

When we set out to build an innovative B2B company in the already crowded financial services industry, one of the first things we did was work with Brand DNA to determine our company’s brand essence. This was an invaluable exercise to undertake so early in our development. With Brand DNA’s guidance, we had the debates we needed to have and quickly achieved agreement across all team members on exactly what our company and its associated brands were to stand for. From this, a clear and tangible blueprint was created that has helped us enormously throughout the establishment of our business.

The result: culture ‘by design’ (not by accident), consistent and targeted communication, and a meaningful suite of brands that the whole team is passionate about.

Avril Smith
Head of Marketing & Communication
Enterprise121 (A Commonwealth Bank business)