Archive for July, 2009

07.31.09

Black Swan – A richly unique brand experience

3 Black Swans

Cork + philosophical thought – Boring = RUBE (richly, unique brand experience).

Black Swan Wines have come-up with a great example of creating a unique (and relevant) brand experience. Identifying the cork in their wine bottles as a ‘blank canvas’, Black Swan sought to create a B2D (bottle to drinker) connection through a communication that represented the philosophy, personality and ethos of the brand.

Working with Craig Damrauer, who wrote the book; ‘New Math: Equations for Living.’ Craig Damrauer is a writer and artist whose work plays with abbreviated ways of seeing the things that are common to every-day life – his work is the typographic equivalent of Warhol’s Campbell’s Soup Can.
The brand managers at Black Swan made a connection between the humour and intellect of Damrauer’s work and the brand proposition of their wine. They worked with Damrauer to create four new equations especially for the corks of Black Swan wine.

The result is a personality-filled reward for opening a bottle of Black Swan – Cheers to that.

Dave

07.23.09

Get Ripped

Get Ripped

HP recently ran a memorable guerilla campaign created for them by Publicis Malaysia for their high quality photo paper. Like all great campaigns – guerilla or otherwise – the creative brilliance is laser honed to the product proposition – HP produce high quality photo paper that in their words gives ‘true to life image quality’. Publicis created a series of stand-up posters that looked like a hole caused by someone walking through a huge sheet of paper. The posters were strategically placed in a variety of locations to create the optical illusion of real-life being printed on an enormous sheet of paper – blurring the line between what is real and what looks real to their eyes.

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07.23.09

Google Heaven

Google

Ever wonder what your best working environment would look like?

Would it include a slide, a games room, a ‘chill-out’ aquarium and plenty of free food, pool tables, posh lounges, massage areas and relaxing hammocks with a view. Meeting ‘pods’ in the style of Swiss chalets and igloos, fireman poles to allow easy access between floors and a slide to ensure that people can get to the cafeteria as quickly as possible are all part of a design of its new European engineering headquarters in Zurich Switzerland.

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07.23.09

Like a Sex Machine…

What's going on here?

We often talk about memorable brand experiences not having to cost the earth. This was well and truly demonstrated recently by the ‘Erotika Sexy Shop’ in Milan who attracted all kinds of interest with a low-budget guerilla marketing idea. Parked in the street outside their store was a car which appeared to be doubling as an orgy on wheels. Pedestrians and passing drivers alike were greeted by the sight of bare buttocks and faces in the throws of orgasmic excitement pressed against the car’s windows. On the side of the car was a sticker with the name of the store and the headline;
‘TOYS YOU CAN’T WAIT TO USE’.

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07.23.09

The changing face of Pharmacy

Pharmacy 1

Ducking-up to the pharmacy for a pack of Panadol may never be the same again.

De Lairesse Apotheek in the Netherlands has completely re-defined the pharmacy experience through their paradigm shifting interior design. De Lairesse Apotheek pharmacist, Marjan Terpstra, specialises in natural and homeopathic medicine. When she took over the ground floor of a stolid 1920s brick building on Amsterdam’s tree-lined De Lairesse Street, Terpstra wanted to create a space with a sense of harmony between nature and retail.

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07.23.09

Swedish Swap Meet

swedish swap

Swedish furniture giant IKEA recently organised a ‘husselmarkt’, or swap meet for furniture at their Amsterdam store.

Best know for flogging flat-pack designer furniture, the husselmarkt invited 250 people to bring along second-hand furniture (IKEA or otherwise) to swap with other like-minded others. To sweeten the pot, IKEA also threw 12,000 Euro worth of their own furniture into the mix.

The event was part of an integrated marketing campaign that encourages customers to think like interior designers and re-create their living spaces with fresh furniture – loosely translated, husselen means to shuffle around. IKEA provided an on-line design tool that let users create their rooms complete with furniture, and then re-design the spaces on-screen. Any furniture that didn’t fit the new design was a candidate for the husselmarkt.

The swapping trend is taking-off around the world with groups meeting to swap everything from clothing and books to music and movies online and offline. Whilst encouraging furniture swapping may not seem a great move for a brand that makes its money by selling furniture, IKEA is keen to create a community of DIY interior designers, who spend their time creating and re-creating their nests – with a little flat-pack help every now and again.

Dave

07.23.09

I see the light

wallpaper-2

wallpaper-3

wallpaper-1

Dutch industrial designer Jonas Samson, has taken wall decoration to a whole new level.

Samson has created a world first with his light emitting wallpaper, connecting people with the spaces they live, work, shop and play-in like never before. The wallpaper can be switched on to create engaging, animated imagery and switched off to look like your joe-average wall surface.

Imagine the potential for the next generation of this product, allowing for customisation of wallpaper design and colour to create customised mood and message for brands, artists and the interior designer in us all.

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07.23.09

Smirnoff bar/club experience

smirnoff

Vodka brand Smirnoff was the first to kick off the alfresco bar trend with its fun inflate-portable bar/club. The bar which comprises of a number of cubes to create the overall effect. The cube can go anywhere, the beach, the park, the city – it is an all terrain vehicle of coolness. It invites creativity, through light shows and music, with a touch of ice. Smirnoff gives the occupants a ice cold, cool, edgy and fresh way to explore the Smirnoff Ice Vodka by giving them an experience they will always remember.

Tim

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