Truly Deeply/Madly

Cork + philo­soph­i­cal thought — Bor­ing = RUBE (richly, unique brand expe­ri­ence).

Black Swan Wines have come-up with a great exam­ple of cre­at­ing a unique (and rel­e­vant) brand expe­ri­ence. Iden­ti­fy­ing the cork in their wine bot­tles as a ‘blank can­vas’, Black Swan sought to cre­ate a B2D (bot­tle to drinker) con­nec­tion through a com­mu­ni­ca­tion that rep­re­sented the phi­los­o­phy, per­son­al­ity and ethos of the brand.

Work­ing with Craig Dam­rauer, who wrote the book; ‘New Math: Equa­tions for Liv­ing.’ Craig Dam­rauer is a writer and artist whose work plays with abbre­vi­ated ways of see­ing the things that are com­mon to every-day life — his work is the typo­graphic equiv­a­lent of Warhol’s Campbell’s Soup Can.
The brand man­agers at Black Swan made a con­nec­tion between the humour and intel­lect of Damrauer’s work and the brand propo­si­tion of their wine. They worked with Dam­rauer to cre­ate four new equa­tions espe­cially for the corks of Black Swan wine.

The result is a personality-filled reward for open­ing a bot­tle of Black Swan — Cheers to that.

Dave

Tags: Advertising, Brand Agency, Brand Design, Brand Experience, Brand Personality, Brand Strategy, Corporate Image, Graphic Design Melbourne, Interior Design

This entry was posted on Friday, July 31st, 2009 at 5:53 pm and is filed under Brand Voice, Creative, Experiences, Small Brands Big Personalities. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.