Noise! It is one thing that mobile phone users have to escape from to use their phones properlly.
Last summer Nokia made festival goers lives easier by installing Silence Booths at music events.
Nokia created a brand space that help show the brand theatre and experience when using a nokia mobile phone.
Tim
Hindsight is a funny thing. Travelling thousands of miles by road is not a new idea — campervan hire has been around for decades.
However, a campervan hire company that caters specifically to the backpacker market — under 30’s — is a new concept, and in hindsight, common sense. Wicked Campers, established in 2005, does just that. They do not skimp on safety, equipment or van fittings; the experience at Wicked is as much visual as it is made to feel fun. They have made something uncool, really cool!
This Japanese electricity company from Nagoya recently integrated their brand communications campaign into the main entrance of their centrally-located headquarters. This high impact, highly creative environmental branding exercise utilises a mosaic of coloured power points to reinforce their brand proposition and market position. The scale of the visual allows viewers to discover that what looks like a coloured pattern has another dimension, and that this dimension tells a playful story. The sheer personality of this brand experience dynamically and immediately differentiates this utilities company from the pack. In an industry such as utilities with very little real differentiation, an engaging brand personality is an under-utilised and undervalued asset. The sense of discovery combined with an engaging personality turns a a typically neutral corporate office entry into a powerful, hard working brand experience. Pictured above is the main entrance windows, a detail shot of the coloured power points, and an associated press add.
There is possibly no greater display of brand obsession than choosing to tattoo your body with a brand mark. Turning yourself into a human billboard must represent the highest level of personal/brand association.
So which brands command such a degree of intimacy, of personal identification and adulation that ‘users’ are willing to tattoo their brand imagery to their bodies? Martin Lindstrom lists the top ten in his book BRAND sense:
01. Harley-Davidson : where 18.9% of users would tattoo the brand on their body (Top Left)
02. Disney (14.8%)
03. Coke (7.7%)
04. Google (6.6%)
05. Pepsi (6.1%)
06. Rolex (5.6%)
07. Nike (4.6%)
08. Adidas (3.1%)
09. Absolut (2.6%)
10. Nintendo (1.5%)
‘Once in a lifetime’ — I love it. Once in a lifetime anything is great, I read those words and I’m hooked. They’re like a magic mantra reserved for only those things that we are so passionate about, so obsessed-by that we could only possibly hope to do them once in a lifetime. And obsessed is probably the perfect word for this guy. Wayne Scullino has got to just about be the biggest Green Bay Packers fan in the world.
Wayne is from Sydney in Australia, but that doesn’t keep him from being obsessed with the Green Bay Packers in North America’s NFL. Wayne describes his behaviour as “a 15 year old dream being fulfilled despite all rational thinking”. Wayne Scullino has given-up his job, sold his house and moved his family 45,000 kms to Green Bay Wisconsin to experience a Green Bay Packers season in the flesh.
As an indication of the personal sacrifices Wayne is prepared to make in order to live his dream, when the Scullino family return to Sydney, Australia in 2008, with no house to return to, Wayne will be moving-in with his in-laws. If brand obsession is about loyalty beyond reason — my vote is for Wayne Scullino, the King of brand obsession.
Dave
For anyone who missed this — WHERE HAVE YOU BEEN?!
New York boy locks eyes with beautiful girl on the Subway.Train pulls into a station, doors open and she’s lost in the crowd forever, end of story…or would have been if the boy wasn’t Patrick Moberg, love-lost citizen of the web 2.0 world.
When Coca-Cola was a sponsor of the World Cup, it produced a package that unfolded into a soccer training cone. The package responds to one of its brand and social responsibilities which is to encourage participation in sports.
Tim
Innocent drinks in the UK (the original juice with attitude) have outdone themselves this winter.
Partnering with Sainsbury’s supermarket chain in the UK, Innocent are donating 50p from every smoothie sold to charity Age Concern to help keep older people warm for the winter.
To kick of this bold, brand gesture, Innocent has a handful of celebrities design the first run of hats. From there hats are sent-in by Innocent smoothie nuts. Last year 230,000 hats were sent in, this year they’re aiming for 400,000 little hats. There’s a Big Knit Hatometer on the Innocent site that keeps count of the number of hats received. You can even get a hatometer for your own home page.
This unique style of entertainment would blow anyone’s socks off, or hats…brought to you by Benji Fun, Brussels-based Dinner in the sky is a new style of restaurant that suspends a table in midair by a crane. It is elevated 50 metres and seats 22 people. Dinner in the sky would be great for any up and coming chefs that want to promote themselves in a truly unique way or a food or wine festival that needs that extra attraction, check it out at dinnerinthesky.com
Tim Wood
Creative Genius
