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	<title>Comments on: 5 Steps to building your brand in the new frontier of social media</title>
	<atom:link href="http://www.trulydeeply.com.au/madly/2009/08/10/5-steps-to-building-your-brand-in-the-new-frontier-of-social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.trulydeeply.com.au/madly/2009/08/10/5-steps-to-building-your-brand-in-the-new-frontier-of-social-media/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
	<description>Musings on brands and branding</description>
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		<title>By: david</title>
		<link>http://www.trulydeeply.com.au/madly/2009/08/10/5-steps-to-building-your-brand-in-the-new-frontier-of-social-media/comment-page-1/#comment-116</link>
		<dc:creator>david</dc:creator>
		<pubDate>Mon, 31 Aug 2009 05:59:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=372#comment-116</guid>
		<description>Ben, yep, Urban Smiler was born for social media - great brand and a perfect match for the online medium. If you&#039;re not already, try following her - it&#039;s a refreshing little addition to your day.</description>
		<content:encoded><![CDATA[<p>Ben, yep, Urban Smiler was born for social media &#8211; great brand and a perfect match for the online medium. If you&#8217;re not already, try following her &#8211; it&#8217;s a refreshing little addition to your day.</p>
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	<item>
		<title>By: Ben</title>
		<link>http://www.trulydeeply.com.au/madly/2009/08/10/5-steps-to-building-your-brand-in-the-new-frontier-of-social-media/comment-page-1/#comment-114</link>
		<dc:creator>Ben</dc:creator>
		<pubDate>Mon, 31 Aug 2009 04:18:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=372#comment-114</guid>
		<description>A great list of steps to build your brand in social media. I love urban smilers twitter page! Lots of fun!</description>
		<content:encoded><![CDATA[<p>A great list of steps to build your brand in social media. I love urban smilers twitter page! Lots of fun!</p>
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	<item>
		<title>By: david</title>
		<link>http://www.trulydeeply.com.au/madly/2009/08/10/5-steps-to-building-your-brand-in-the-new-frontier-of-social-media/comment-page-1/#comment-49</link>
		<dc:creator>david</dc:creator>
		<pubDate>Fri, 14 Aug 2009 00:20:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=372#comment-49</guid>
		<description>@ Derek, Thanks for helping-out Chris. I might be a brand expert, but I&#039;m bereft of technical talent.</description>
		<content:encoded><![CDATA[<p>@ Derek, Thanks for helping-out Chris. I might be a brand expert, but I&#8217;m bereft of technical talent.</p>
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	<item>
		<title>By: david</title>
		<link>http://www.trulydeeply.com.au/madly/2009/08/10/5-steps-to-building-your-brand-in-the-new-frontier-of-social-media/comment-page-1/#comment-48</link>
		<dc:creator>david</dc:creator>
		<pubDate>Fri, 14 Aug 2009 00:18:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=372#comment-48</guid>
		<description>@ Chris, Good point you make Chris. Who we choose to follow is also a reflection on your brand. A professional brand or individual who is following a playboy bunny would be an example of confusing you professional and personal life on-line.</description>
		<content:encoded><![CDATA[<p>@ Chris, Good point you make Chris. Who we choose to follow is also a reflection on your brand. A professional brand or individual who is following a playboy bunny would be an example of confusing you professional and personal life on-line.</p>
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		<title>By: Derek</title>
		<link>http://www.trulydeeply.com.au/madly/2009/08/10/5-steps-to-building-your-brand-in-the-new-frontier-of-social-media/comment-page-1/#comment-47</link>
		<dc:creator>Derek</dc:creator>
		<pubDate>Thu, 13 Aug 2009 22:29:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=372#comment-47</guid>
		<description>@ Chris. Check to see if it&#039;s listed in your &#039;connections&#039; tab under settings. Have you tried changing your password?</description>
		<content:encoded><![CDATA[<p>@ Chris. Check to see if it&#8217;s listed in your &#8216;connections&#8217; tab under settings. Have you tried changing your password?</p>
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		<title>By: Chris Stonecipher</title>
		<link>http://www.trulydeeply.com.au/madly/2009/08/10/5-steps-to-building-your-brand-in-the-new-frontier-of-social-media/comment-page-1/#comment-46</link>
		<dc:creator>Chris Stonecipher</dc:creator>
		<pubDate>Thu, 13 Aug 2009 22:00:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=372#comment-46</guid>
		<description>Excellent tips. The biggest mistake I made on Twitter is following so many people without really knowing how to use it. I found that people have gotten bored and left. Does anyone know how to remove the bot on my twitter updates that say get 400 + followers per day. People think I am spamming but I am not the one posting this update.</description>
		<content:encoded><![CDATA[<p>Excellent tips. The biggest mistake I made on Twitter is following so many people without really knowing how to use it. I found that people have gotten bored and left. Does anyone know how to remove the bot on my twitter updates that say get 400 + followers per day. People think I am spamming but I am not the one posting this update.</p>
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		<title>By: david</title>
		<link>http://www.trulydeeply.com.au/madly/2009/08/10/5-steps-to-building-your-brand-in-the-new-frontier-of-social-media/comment-page-1/#comment-39</link>
		<dc:creator>david</dc:creator>
		<pubDate>Wed, 12 Aug 2009 23:33:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=372#comment-39</guid>
		<description>@ Malcolm, Glad it was useful to you. It&#039;s always easy to simplify the process in theory. In practice you might still come across some brand building road blocks. Feel free to email me if you have any questions as you build your brand in the social media.</description>
		<content:encoded><![CDATA[<p>@ Malcolm, Glad it was useful to you. It&#8217;s always easy to simplify the process in theory. In practice you might still come across some brand building road blocks. Feel free to email me if you have any questions as you build your brand in the social media.</p>
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	<item>
		<title>By: david</title>
		<link>http://www.trulydeeply.com.au/madly/2009/08/10/5-steps-to-building-your-brand-in-the-new-frontier-of-social-media/comment-page-1/#comment-38</link>
		<dc:creator>david</dc:creator>
		<pubDate>Wed, 12 Aug 2009 23:31:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=372#comment-38</guid>
		<description>@ Liz, That strategy word can be so confronting, especially to small/medium sized businesses without sophisticated marketing knowledge. Often the lack of a &#039;strategy&#039; stops organisations from consciously considering their approach to brand. As a starting point to just even sit down and think about the basics of professional presentation can make such a difference. We all have a brand, the main difference is between those brands that consioscly consider their actions, and those that don&#039;t.</description>
		<content:encoded><![CDATA[<p>@ Liz, That strategy word can be so confronting, especially to small/medium sized businesses without sophisticated marketing knowledge. Often the lack of a &#8217;strategy&#8217; stops organisations from consciously considering their approach to brand. As a starting point to just even sit down and think about the basics of professional presentation can make such a difference. We all have a brand, the main difference is between those brands that consioscly consider their actions, and those that don&#8217;t.</p>
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	<item>
		<title>By: david</title>
		<link>http://www.trulydeeply.com.au/madly/2009/08/10/5-steps-to-building-your-brand-in-the-new-frontier-of-social-media/comment-page-1/#comment-37</link>
		<dc:creator>david</dc:creator>
		<pubDate>Wed, 12 Aug 2009 23:26:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=372#comment-37</guid>
		<description>@ Ramon, Couldn&#039;t agree more. The flip side is that in an medium with so many people presenting themselves poorly, the brands that do manage their image well will really stand-out.</description>
		<content:encoded><![CDATA[<p>@ Ramon, Couldn&#8217;t agree more. The flip side is that in an medium with so many people presenting themselves poorly, the brands that do manage their image well will really stand-out.</p>
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	<item>
		<title>By: Liz Gallagher</title>
		<link>http://www.trulydeeply.com.au/madly/2009/08/10/5-steps-to-building-your-brand-in-the-new-frontier-of-social-media/comment-page-1/#comment-36</link>
		<dc:creator>Liz Gallagher</dc:creator>
		<pubDate>Wed, 12 Aug 2009 14:39:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=372#comment-36</guid>
		<description>Hi Dave,

I agree.  Companies need a strategy for their Social Media use and too many people just dive in without thinking it through.  You can have fun with social media, but you do have to keep it professional since everything you say and do is a direct reflection on your brand.</description>
		<content:encoded><![CDATA[<p>Hi Dave,</p>
<p>I agree.  Companies need a strategy for their Social Media use and too many people just dive in without thinking it through.  You can have fun with social media, but you do have to keep it professional since everything you say and do is a direct reflection on your brand.</p>
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