Comments on: Brand Promises – What offers say about your Brand

By: Victor Ng

Victor Ng — Sat, 19 Dec 2009 01:18:31 +0000

Good points. The problem with the Kmart ad is that it’s counterintuitive. I expect Kmart to have the lowest prices. That’s what their brand position is (to me at least). A price promise contradicts that expectation. And that’s why the Big W ad is so much more appealing.

By: dominic

dominic — Mon, 10 Aug 2009 07:39:53 +0000

A great blog Mal, well written and very informative.

By: Lachlan

Lachlan — Mon, 10 Aug 2009 06:45:52 +0000

I agree Mal, Bunnings Warehouse will beat it by 10%. And that is just the beginning… lowest prices, helpful staff and a massive selection.

By: david

david — Mon, 10 Aug 2009 06:25:58 +0000

Great article. I’ve always wondered what impact the ‘best price’ positioning would have on a retailers brand. This is a very thoughtful viewpoint.