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	<title>Comments on: Recycling Brandmarks – Why Not</title>
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	<description>Musings on brands and branding</description>
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		<title>By: The Great Texan Brand Identity Recycling Scheme &#124; Truly Deeply // Madly</title>
		<link>http://www.trulydeeply.com.au/madly/2009/10/19/recycling-brandmarks-%e2%80%93-why-not/comment-page-1/#comment-268</link>
		<dc:creator>The Great Texan Brand Identity Recycling Scheme &#124; Truly Deeply // Madly</dc:creator>
		<pubDate>Tue, 27 Oct 2009 03:00:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=1101#comment-268</guid>
		<description>[...]    We Picked it First Following-on from our article last week about the value of recycling brand identity elements comes this trans atlantic/pacific love match. The story goes that the CFO of the City of [...]</description>
		<content:encoded><![CDATA[<p>[...]    We Picked it First Following-on from our article last week about the value of recycling brand identity elements comes this trans atlantic/pacific love match. The story goes that the CFO of the City of [...]</p>
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		<title>By: Empire</title>
		<link>http://www.trulydeeply.com.au/madly/2009/10/19/recycling-brandmarks-%e2%80%93-why-not/comment-page-1/#comment-267</link>
		<dc:creator>Empire</dc:creator>
		<pubDate>Tue, 27 Oct 2009 02:19:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=1101#comment-267</guid>
		<description>Hi Brand scientist
I think your article stinks. Just because its another M, doesn&#039;t been its been recycled from M train. Infact if you are going down that route, why not say its been inspired by McDonalds? Or countless other &#039;M&#039; brand around the world? Using an M for a brandmark? Yes its been done before...

http://server5.fusednetwork.com/~pinchnu/images/bespoke_illustrations/pin000_MetroLogos.gif

I love it, its so iconic, and about time Melbourne got a bit design savvy.</description>
		<content:encoded><![CDATA[<p>Hi Brand scientist<br />
I think your article stinks. Just because its another M, doesn&#8217;t been its been recycled from M train. Infact if you are going down that route, why not say its been inspired by McDonalds? Or countless other &#8216;M&#8217; brand around the world? Using an M for a brandmark? Yes its been done before&#8230;</p>
<p><a href="http://server5.fusednetwork.com/~pinchnu/images/bespoke_illustrations/pin000_MetroLogos.gif" rel="nofollow">http://server5.fusednetwork.com/~pinchnu/images/bespoke_illustrations/pin000_MetroLogos.gif</a></p>
<p>I love it, its so iconic, and about time Melbourne got a bit design savvy.</p>
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		<title>By: Kelly</title>
		<link>http://www.trulydeeply.com.au/madly/2009/10/19/recycling-brandmarks-%e2%80%93-why-not/comment-page-1/#comment-245</link>
		<dc:creator>Kelly</dc:creator>
		<pubDate>Mon, 19 Oct 2009 00:50:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=1101#comment-245</guid>
		<description>I&#039;m into recycling, but I&#039;m not sure about this one. The bigger question I have is why we need a brand for the trains and another one for the trams, and yet more for the buses, then there&#039;s another for the new ticket system, and don&#039;t even ask me what the whole Metlink thing is about. Maybe instead of recycling we could bury all of these in the compost pile and just go with one logo to cover our whole transport system.</description>
		<content:encoded><![CDATA[<p>I&#8217;m into recycling, but I&#8217;m not sure about this one. The bigger question I have is why we need a brand for the trains and another one for the trams, and yet more for the buses, then there&#8217;s another for the new ticket system, and don&#8217;t even ask me what the whole Metlink thing is about. Maybe instead of recycling we could bury all of these in the compost pile and just go with one logo to cover our whole transport system.</p>
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