Truly Deeply/Madly

Num­ber One Pack­ag­ing Site in the World
The pack­ag­ing design we cre­ated for Australia’s best Gelati; Gelati Sky has been fea­tured on Dieline, the World’s No. 1 Pack­ag­ing Web Site.

This project was to re-design a range of pack­ages for Gelati Sky, a bou­tique, pre­mium gelati range. The story of Gelati Sky had such strong per­son­al­ity. It was based around Gelati Sky founder Paul Scal­isi mem­o­ries of grow­ing up in Rome, eat­ing gelati — ‘a world where every moment seemed frozen in an amaz­ing sen­sory assault and every cloud in the sky made you feel it was about to rain gelato’. We were look­ing for some­thing that was strik­ingly unique, rep­re­sented his story and would cre­ate con­ver­sa­tion. The com­mu­ni­ca­tion plat­form of ‘it’s what dreams taste like’ was derived out of the brand strat­egy def­i­n­i­tion for Gelati Sky con­ducted by Brand DNA. The goal was to express these feel­ings through the pack­age and the tastes through the fla­vors. The con­cept that we came up with was born out of these ideas. We com­bined the imagery of Italy with objects that looked like the fla­vor to cre­ate a unique, organic and scrump­tious shape for each fla­vor. The pack­ag­ing looks like it is part of mem­o­ries and dreams from Italy.

If you’ve got a prod­uct you’d like to wrap in world class pack­ag­ing, why not drop us a line — we’d love to be work­ing with you.

Dave Ansett, Bran­da­men­tal­ist.
If you’d like daily updates of our brand think­ing, you can fol­low me on Twit­ter here.

Tags: Brand Agency, Brand Design, Brand Experience, Brand Strategy, Corporate Image, Dieline, Gelati-Sky, Graphic Design Melbourne, Packaging

This entry was posted on Monday, October 26th, 2009 at 8:50 am and is filed under Creative, In the Press, Our Work, Small Brands Big Personalities, Visual Language. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.