That’s Showbiz – Personal Brands in the Spotlight

11.10.09

BRWcoverBRW’s Annual Top 50 Entertainers
The most recent issue of BRW in Australia features the top 50 local entertainers listed by earnings for the year. Quoted throughout the feature was our Talent Inc! personal brand report, with our very own Mark Richards (sic) providing the rich commentary.

“The concept of marketing stars as brands has taken some entertainers’ popularity to new levels. Entertainers are increasing their earning power by creating their own personal brands. While the notion of people as brands has existed for years, it now focuses on celebrities’ entire lives – from who they sleep with, to who they vote for – rather than just their professional achievements. For instance, the earning potential of a sports star is now impacted by their sporting ability and performance as well as their public persona. For film stars, you’re no longer dealing with just a person’s screen presence, as was the case with old movie stars.”

The Top 10 Australian Personal Brands for 2009

01. Kylie Minogue
02. Elle McPherson
03. Shane Warne
04. Dame Edna Everage
05. Greg Norman
06. Steve Irwin
07. Hugh Jackman
08. Nicole Kidman
09. Kevin Rudd
10. Dick Smith

Whether you’re a high profile superstar looking to boost your personal brand power or a brand owner looking to build your brand’s equity, we’d be more than happy to have a chat with you about unlocking the magic.

David Ansett, Brandamentalist
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.

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This entry was posted on Tuesday, November 10th, 2009 at 10:27 am and is filed under In the Press, Thinking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “That’s Showbiz – Personal Brands in the Spotlight”

  1. Arnold - Web Aces says on November 10th, 2009 at 4:18 pm :

    Wow I had no idea that Dame Edna was still so popular. She’s hardly even on Australian TV anymore.

  2. david says on November 11th, 2009 at 10:59 am :

    Arnold, I guess she’s what you’d call an Icon. Just as big-a-suprise for me was the extent to which she dominated – more than twice the vote of Elle at number 2.

  3. Ian says on November 13th, 2009 at 10:18 am :

    I was amazed that Greg Norman is up there? Does he still play golf? Great article in the BRW, worth a read.

  4. david says on November 13th, 2009 at 11:46 am :

    Ian, That’s the things about building a strong personal brand – you are able to leverage that brand beyond the window in which your profile is high. Greg’s still working it.

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