http://www.trulydeeply.com.au/madly/2009/11/11/bold-brand-gesture-requires-brand/#utm_source=feed&utm_medium=feed&utm_campaign=feed Musings on brands and branding Wed, 08 Feb 2012 04:37:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.trulydeeply.com.au/madly/2009/11/11/bold-brand-gesture-requires-brand/comment-page-1/#comment-387 david Mon, 23 Nov 2009 22:13:27 +0000 http://www.trulydeeply.com.au/madly/?p=1401#comment-387 Media Designer - Like your thinking. I'd agree that if we spend a little more time considering relevance and originality, these brand gestures can become more entertaining and even meaningful. Thanks for the comment. Media Designer – Like your thinking. I’d agree that if we spend a little more time considering relevance and originality, these brand gestures can become more entertaining and even meaningful. Thanks for the comment.

]]> http://www.trulydeeply.com.au/madly/2009/11/11/bold-brand-gesture-requires-brand/comment-page-1/#comment-386 media designer Mon, 23 Nov 2009 20:27:11 +0000 http://www.trulydeeply.com.au/madly/?p=1401#comment-386 While I'm a little troubled by every event and square footage of visual space being turned into advertising, events like this leave you with nothing but a thought of 'huh, cool' before you move on. Quickly. Viral marketing does seem to act like fireworks that fizzle quickly. The subject matter could have been chosen more carefully since Mona has been plastered on everything you can imagine already and made a bolder statement that would have actually meant something. While I’m a little troubled by every event and square footage of visual space being turned into advertising, events like this leave you with nothing but a thought of ‘huh, cool’ before you move on. Quickly. Viral marketing does seem to act like fireworks that fizzle quickly.
The subject matter could have been chosen more carefully since Mona has been plastered on everything you can imagine already and made a bolder statement that would have actually meant something.

]]> http://www.trulydeeply.com.au/madly/2009/11/11/bold-brand-gesture-requires-brand/comment-page-1/#comment-333 david Sun, 15 Nov 2009 22:14:23 +0000 http://www.trulydeeply.com.au/madly/?p=1401#comment-333 Domma, That would be interesting - although often difficult to measure for brand awareness. I was surprised by how the Sydney Harbour Foreshore Authority seemed to 'own' the all important event coverage. Domma, That would be interesting – although often difficult to measure for brand awareness. I was surprised by how the Sydney Harbour Foreshore Authority seemed to ‘own’ the all important event coverage.

]]> http://www.trulydeeply.com.au/madly/2009/11/11/bold-brand-gesture-requires-brand/comment-page-1/#comment-332 david Sun, 15 Nov 2009 22:11:48 +0000 http://www.trulydeeply.com.au/madly/?p=1401#comment-332 Alu, I tend to enjoy creative expression that takes a leap - like art & coffee where the only link is that it's unexpected - sometimes the less obvious can create a more powerful and memorable impression. There'd be a great connect if the brand was an artisan coffee brand instead of a Starbucks. Having said that - a paint company would have had a ball with this kind of brand gesture. Alu, I tend to enjoy creative expression that takes a leap – like art & coffee where the only link is that it’s unexpected – sometimes the less obvious can create a more powerful and memorable impression. There’d be a great connect if the brand was an artisan coffee brand instead of a Starbucks. Having said that – a paint company would have had a ball with this kind of brand gesture.

]]> http://www.trulydeeply.com.au/madly/2009/11/11/bold-brand-gesture-requires-brand/comment-page-1/#comment-331 Alu Sat, 14 Nov 2009 03:11:11 +0000 http://www.trulydeeply.com.au/madly/?p=1401#comment-331 I don't see the link between art and coffee, if it was a paint brand such as Crown or Dulux then it would have been truly brilliant. I don’t see the link between art and coffee, if it was a paint brand such as Crown or Dulux then it would have been truly brilliant.

]]> http://www.trulydeeply.com.au/madly/2009/11/11/bold-brand-gesture-requires-brand/comment-page-1/#comment-329 Domma Sat, 14 Nov 2009 02:47:58 +0000 http://www.trulydeeply.com.au/madly/?p=1401#comment-329 It'd be interesting to see what ROI Grinders and Dairy Farmers got from this and if their sales have in fact increased. It’d be interesting to see what ROI Grinders and Dairy Farmers got from this and if their sales have in fact increased.

]]> http://www.trulydeeply.com.au/madly/2009/11/11/bold-brand-gesture-requires-brand/comment-page-1/#comment-319 david Fri, 13 Nov 2009 00:17:14 +0000 http://www.trulydeeply.com.au/madly/?p=1401#comment-319 Ben, I know I'm being picky, but I'd have loved to see it at 3 or 4 times to size to make a real splash. Ben, I know I’m being picky, but I’d have loved to see it at 3 or 4 times to size to make a real splash.

]]> http://www.trulydeeply.com.au/madly/2009/11/11/bold-brand-gesture-requires-brand/comment-page-1/#comment-318 Ben Fri, 13 Nov 2009 00:15:33 +0000 http://www.trulydeeply.com.au/madly/?p=1401#comment-318 It does appear as a clever stunt. Great idea though...i might go and get a coffee now, Ben It does appear as a clever stunt. Great idea though…i might go and get a coffee now,
Ben

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