From the mind of Illustrator Scott Campbell.
As creative director of a brand strategy and brand design agency, one of my most critical functions is to protect the fragile spark of creative ideas, nurture them through initial client introductions and assist clients to recognise the long term value to their brands.
This challenge faced by all brand agencies, graphic design studios, illustrators and photographers has been beautifully, poetically and elegantly illustrated by US designer illustrator Scott Campbell in his ’8 Ways to Kill a Creative Idea’:
Here’s an opportunity for challenger brands and businesses with small brand communication budgets. By embracing creative ideas and letting them shine, your brand has the potential to cut-through and connect with your market as your competitors take a more conservative route to market.
David Ansett, Brandamentalist.
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Tags: Brand Agency, Brand Design, Brand DNA, Brand Strategy, Corporate Image, Creative Ideas, creative-idea, Graphic Design Melbourne, Scott-Campbell
Love it!
This is funny and not funny at the same time. Protecting creative is a constant struggle. My brain hurts.
Tim
Tim, it’s beautifully illustrated too. Something about it feels like tough love. What a nice way to suggest to the powers of imposition that there’s a better way to do things.
Love the Illustration So many elements seem to conspire to kill off good ideas, It’s more like death by a thousand cuts. This would make great cards/calander to send to clients
TrulyDeeply
Derek, How about death by a thousand ‘I like it, but…’s.
That is just brilliant Dave and all so true even coming a project management frame of mind. Derek’s point in sending to clients is a beauty also!
I like the giant cat…
Yep, there’s something about that big cat – a bit Alice in Wonderland looking… it’s smiling, but it’s not a smile you’d trust.
8 Ways to Kill a Creative Idea by Illustrator Scott Campbell…
…
It’s funny because its true…
Just awesome idea to represent.
The legal iceberg is the best analogy ever. That annoying part of any organisation that appear harmless bu their roots and reach dun deep. Beware their cold hearted approach.
Cam, those leagl opinions take the steam out of many-a-grand piece of brand communications design.
I always like a good analogy.
Thanks Stu, when it comes to brand design and killing creative ideas – here are eight ripper analogies.
It’s truly surprising that creative ideas manage to survive from time to time.
Visual pictures are the perfect “succinct” way to say something that is incredibly powerful. Thank you for sharing.