A few weekends ago I was lucky enough to attend the VWCV Day of the Volkswagen 2009 meet.
It was great to see so many different cars and people at the event. Celebrating 60 years of the Volkswagen Kombi, there was huge support from the Kombi community.
Being a brand creative genius, I especially loved the event because it reinforced how one brand
can be so accessible to so many people. Volkswagen meaning the ‘Peoples Car’ in German, was definitely that on the day. Connecting with the Volkswagen brand, people had their own cars with
their own personality.
The things I loved about the event, it showed;
1/ The deep love affair that a lot of people have with the Volkswagen brand,
2/ That the Volkswagen Beetle, Kombi and Type 3 are the cars of choice Volkswagen enthusiasts choose to creatively showcase their own personalities on – and from the shots that follow you certainly see personality oozing out form every mug guard.
3/ When you love a brand there is no substitute for immersing yourself in it and rubbing shoulders with other brand fanatics,
and
4/ That my 1962 VW Beetle isn’t in too bad of condition compared to some Beetles out there.
This being my first Day of the Volkswagen event, I cannot wait until next year. To all the VW Beetle drivers out there, I’ll give you a wave when I pass you by.
Tim Wood
Creative Genius
Take a look at the day below. I hope to see you there next year.
Type 3 – All class
Punch buggy – No returns
The Kombi Van
The Kombi — Celebrating 60 years of mayhem
Tags: Beetle, Brand Agency, Brand Design, Brand Experience, Brand Strategy, Corporate Image, Graphic Design Melbourne, Interior Design, Kombi, Melbourne Brand Strategy, Type-3, Volkswagen, VW, VWCV-Day-of-the-Volkswagen-2009
beep beep
I’m a big fan of brand obsession. Here’s an example of how it plays out in such a rich way for the people in the VW Lovers tribe. They called the VW the people’s car — this looks like the people’s car brand.
Thanks for posting these fantastic images.
The best car I’ve ever owned was a 1973 Type 3 Fastback. The People’s Porsche.
Love it, pity Volkswagen (Citroen or Fiat) no longer have the ability to make vehicles with this much personality for average people. All they seem to do now, is create luxury lookalikes for posers.
Where are the Karman Ghias?
That’s brand obsession gone crazy Timmy – simply love it! Great pics taken also mate.
All those VWs and not one ‘Thing’? Lol! Thing drivers unite! Nice pics though, good job.
Beep Beep! A great example of brand obsession Tim. You can definitely see various personalities coming through in the restorations of the cars. I didn’t realise Herbie had so may relations!
My Grandfather owned a Variant (Type 3) Fastback, My parents had Beetles, Kombis, a Kombi Camper, Jetta, Golf and I’ve owned two Beetles and a Golf. VW runs in the family and I loved seeing theses pics.