Word on the Web
Given the flood of blogs, tweets and mentions on the latest chapter in the Tiger Woods saga, it’d be remiss of us to not take a snapshot of current social sentiment. As Tiger announces he’s taking a break from golf, we’ve created an illustrated cross section of current sentiment on Tiger Woods’ personal brand. As always, it’s worth reading between the lines (literally) – the smaller words tell the true story of the current sentiment – the deeper you look, the more intriguing the narrative.
David Ansett, Brandamentalist
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Tags: Brand, Brand Agency, Brand Design, Brand Personality, Brand Strategy, brand-sentiment, Corporate Image, Graphic Design Melbourne, personal-brand, tiger, Tiger-Woods, word-cloud
A great snap shot Dave. These word clouds really do you make you see things differently don’t they?
They do Dom, I especially like looking for the smaller words that tell the less obvious, but more compelling sentiment story.