12.19.09

Apple’s 12 Apps of Christmas

Apple Does it Again
Con­tin­u­ing their fine tra­di­tion of fes­tive sea­son ads, Apple releases a cam­paign for Christ­mas 2009 fea­tur­ing the iPhone and it’s ever grow­ing store of apps. A great exam­ple of brand strat­egy cre­atively trans­lated into mem­o­rable (and blo­gable) entertainment.


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This entry was posted on Saturday, December 19th, 2009 at 10:09 am and is filed under Brand Agency, Brand Design, Brand Strategy, Brand-Storytelling, Corporate Image, Creative, Graphic Design Melbourne. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Apple’s 12 Apps of Christmas”

  1. Domma says:
    Mon, 21/12/2009 at 2:16 pm

    Absolutely bril­liant! It’s funny you know, even when the nor­mal iPhone apps come on the TV I always seem to reach for the phone and suss out what new apps there are – after watch­ing this ad I’ve just done the same.

  2. david says:
    Mon, 21/12/2009 at 2:17 pm

    You’re right Dom, they’re highly addic­tive — I think that’s a big part of iPhone’s attraction.

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