Truly Deeply/Madly

A Magical Execution of Brand Design
Occasionally we’re reminded that whilst not all brand expressions are born equal, all brand gestures have the potential to be sublime. Recently I came across a retail window display for fashion brand Hermes in their Maison Hermès store in Tokyo. This beautiful example of visual merchandising designed by Tokujin Yoshioka will be on show until 19 January 2010.

‘On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’
with a suspicion of humor. there are moments when I perceive a hidden presence of a person in
the movements born naturally in daily life. I created a design where one can perceive someone
behind the scarves as if life were being breathed into them.
the window is designed with an image of woman projected on to a monitor. the scarf softly sways
in the air in response to the woman’s blow. ‘ – TY

If you’d like to find out more about how to transform your brand’s strategy into magical gestures, why not give us a call or drop us an email.

David Ansett, Brandamentalist
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.
Brand & Graphic Design Melbourne

Tags: Brand Agency, Brand Design, Brand Strategy, brand-gesture, Corporate Image, Creative Ideas, Graphic Design Melbourne, Herme, Maison-Hermes, store-window-design, visual-merchandising, Window-display

This entry was posted on Monday, December 21st, 2009 at 9:00 am and is filed under Brand Agency, Brand Design, Brand Strategy, Corporate Image, Creative, Experiences, Graphic Design Melbourne. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.