Truly Deeply/Madly

A Mag­i­cal Exe­cu­tion of Retail Brand Design
Occa­sion­ally we’re reminded that whilst not all brand expres­sions are born equal, all brand ges­tures have the poten­tial to be sub­lime. Recently I came across a retail win­dow dis­play for fash­ion brand Her­mes in their Mai­son Her­mès store in Tokyo. This beau­ti­ful exam­ple of visual mer­chan­dis­ing designed by Toku­jin Yosh­ioka will be on show until 19 Jan­u­ary 2010. See the stun­ning clip of the retail dis­play after the jump…

‘On design­ing a window-display of Mai­son Her­mès, I intended to express people’s daily ‘move­ments’
with a sus­pi­cion of humor. there are moments when I per­ceive a hid­den pres­ence of a per­son in
the move­ments born nat­u­rally in daily life. I cre­ated a design where one can per­ceive some­one
behind the scarves as if life were being breathed into them.
the win­dow is designed with an image of woman pro­jected on to a mon­i­tor. the scarf softly sways
in the air in response to the woman’s blow. ’ — TY

 

If you’d like to find out more about how to trans­form your brand’s strat­egy into mag­i­cal ges­tures, why not give us a call or drop us an email.

David Ansett, Bran­da­men­tal­ist
If you’d like daily updates of our brand think­ing, you can fol­low me on Twit­ter here.
Brand & Graphic Design Melbourne

Tags: Brand Agency, brand architecture, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, brand developers, brand developers Australia, brand developers Melbourne, Brand DNA, Brand Experience, brand guidelines, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand management, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-development, brand-gesture, brand-marketing, brandamentalist, branding strategy, corporate branding, corporate identity, corporate identity design, Corporate Image, creative agencies, creative agencies Melbourne, Creative Agency, creative agency Melbourne, Creative Ideas, Dave Ansett, David Ansett, facbook co-branding, Facebook, facebook branding, fanwagen, Graphic Design Melbourne, Herme, Hermes House Industries, Hermés windows, integrated online brand communications, integrated online campaign, Maison-Hermes, Melbourne brand designers, Melbourne Brand Strategy, online branding, online branding agency, professional services brand, professional services branding, professional services branding agency, retail brand agency, retail brand strategy agency, retail branding, retail branding agency, retail catalog agency, retail catalogue agency, retail strategy, retail strategy consultants, retail-brand, specialist retail brand agency, store-window-design, Truly Deeply, Visual Language, visual merchandising design, visual-merchandising, Window-display

This entry was posted on Monday, December 21st, 2009 at 9:00 am and is filed under Brand Agency, Brand Design, Brand Strategy, Corporate Image, Creative, Experiences, Graphic Design Melbourne. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.