Comments on: The Apple Tablet – A Snapshot of Social Sentiment http://www.trulydeeply.com.au/madly/2009/12/27/graphic-design-melbourne-the-apple-tablet-a-snapshot-of-social-sentiment/#utm_source=feed&utm_medium=feed&utm_campaign=feed Musings on brands and branding Wed, 08 Feb 2012 04:37:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: david http://www.trulydeeply.com.au/madly/2009/12/27/graphic-design-melbourne-the-apple-tablet-a-snapshot-of-social-sentiment/comment-page-1/#comment-613 david Sun, 10 Jan 2010 23:24:43 +0000 http://www.trulydeeply.com.au/madly/?p=2318#comment-613 Mal, you're right - part of what I like about taking a snapshot of social sentiment is that it's typically dominated by a group with an active interest. I love that the word 'Magic' is present - how many brands can boast that? Mal, you’re right – part of what I like about taking a snapshot of social sentiment is that it’s typically dominated by a group with an active interest. I love that the word ‘Magic’ is present – how many brands can boast that?

]]> By: Mal http://www.trulydeeply.com.au/madly/2009/12/27/graphic-design-melbourne-the-apple-tablet-a-snapshot-of-social-sentiment/comment-page-1/#comment-570 Mal Mon, 28 Dec 2009 22:05:10 +0000 http://www.trulydeeply.com.au/madly/?p=2318#comment-570 I love the forensic nature of word clouds - and they are a great tool for getting to the attributes and values of a brand - they unlock common and recurring sentiments or aspirations that are being subconsciously expressed. Here we might just have an example of what the design community would like the new Apple to be. I love the forensic nature of word clouds – and they are a great tool for getting to the attributes and values of a brand – they unlock common and recurring sentiments or aspirations that are being subconsciously expressed.

Here we might just have an example of what the design community would like the new Apple to be.

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