Comments on: G Star – A 5 Star Brand Experience

By: Dom

Dom — Wed, 06 Jul 2011 00:08:31 +0000

Thanks for your comment Sam That truly is a sensational brand experience indeed and just shows how good G-Star are at showcasing their brand in more ways than one!

By: Sam

Sam — Mon, 04 Jul 2011 16:03:54 +0000

I’ve gotten an exchange for my pair of jeans after wearing them 3 months as I found out a little faulty detail. I came to the store and they swapped me a brand new one without any question asked, best experience ever I love G-Star Raw

By: Megan

Megan — Thu, 04 Feb 2010 23:39:04 +0000

Great post, Dom. It’s always fascinating to read about the practice of great brand management, rather than just the theory.

By: Domma

Domma — Wed, 13 Jan 2010 07:09:09 +0000

Thanks Oblong Marketing, let me know what you thought of the UK store.

By: Oblong Marketing

Oblong Marketing — Fri, 08 Jan 2010 09:32:34 +0000

Good to see that brands are realising that the retail experience can deliver what advertising cannot – a truly loyal customer. Great customer experience is multilayered as you point out – not just store layout and product but also great staff. And it is a rare thing – which is why we’re always pleasantly surprised when we have a great customer experience.

Good article. Thanks for highlighting this – will visit the UK store to see if our standards match up!

By: Kelly

Kelly — Thu, 07 Jan 2010 22:16:17 +0000

Most people don’t realize how much goes into the making-of a great brand experience at retail. Your article gives a good insight into what’s involved.