Creating Memorable Brand Design
As creative director of our brand agency I’m always being asked by our clients how to create the most effective brand identity or corporate image. The answer always begins and ends with owning ‘Unique Visual Properties’. Unique visual properties are visual elements of your brand identity that position your brand and its strategy in the hearts and minds of your target market, but just as importantly, achieve that goal with fresh and unique visual language. By consistently presenting your unique visual properties to the market, over time you will own them and their brand associations, providing you with defendable, bankable brand equity.
Brandable Type Design
Flicking through the web last week I came across this remarkable piece of typographic design by Paul Hollingworth. This type design struck me as it was both unique and filled with personality — two great attributes for a brand design visual property.
David Ansett, Brandamentalist
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Graphic Design Melbourne
Tags: Brand Agency, Brand Design, Brand Strategy, code of visual langauge, Corporate Image, Graphic Design Melbourne, Melbourne Brand Strategy, Melbourne Logo, slinky, slinky-font, Visual Language, visual-brand-properties
What a sensational piece of typographic design Dave and a personality that personally takes me back to my childhood when I played with a Slinky all day.
It is a nice combination of type with evocative recollection — that’s what would make it such a rich piece of brand visual language.
It certainly is a unique, effective and powerful piece of typography. A lovely tribute to the classic slinky and a great example of brandable type design.
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