Comments on: The Brand Gap, When Ads & the Customer Don’t Get Along

By: david

david — Sun, 01 Aug 2010 21:54:13 +0000

Kat, thanks for your thoughts. The percentage of female creative directors of ad agencies in Australia is similar to the US. When we look at design agencies the ratio is a little better, but still lop-sided. Sometimes the most obvious concepts can seem counter-intuitive.

By: david

david — Sun, 01 Aug 2010 21:52:37 +0000

Hi Bella, Glad you enjoyed the post. We’ve used the video with respect to the creator – you’re free to do the same – it certainly makes a great point.

By: Kat Gordon

Kat Gordon — Fri, 30 Jul 2010 15:09:31 +0000

The ultimate a-ha in “so that’s how you get the girl” is to have female creative directors green-lighting work. The 3% representation of women as Creative Directors (at least in U.S. agencies — can’t speak to Australia) contributes to tons of brand break-ups and stockholder heart-ache.

By: Bella

Bella — Fri, 30 Jul 2010 07:38:01 +0000

This explains it better, I hope this can make a change on the agencies behaviors. David please may I use this Video ?

By: Domma

Domma — Wed, 10 Feb 2010 06:28:57 +0000

That is just sensational Dave! Agree that the Apple ads were the original but can’t take anything away from Microsoft. . .this time.

By: david

david — Wed, 03 Feb 2010 06:10:21 +0000

Derek, it is hilarious. I watched the ad and thought it was great. Then I saw the logo at the end and all of a sudden it went limp (so to speak). Apple ads were the original.

By: Derek

Derek — Wed, 03 Feb 2010 01:10:15 +0000

Hilarious, it’s an ad for Microsoft, do you think they got the idea from some other famous dysfunctional relationship? http://www.apple.com/getamac/ads/