Comments on: Apple Vs Microsoft – A Battle of Brand Association

By: Branding Your Way To Success

Branding Your Way To Success — Tue, 15 Nov 2011 11:30:12 +0000

Branding Your Way To Success…

[...]Apple Vs Microsoft – A Battle of Brand Association | Truly Deeply/Madly[...]…

By: kelly

kelly — Sat, 05 Nov 2011 03:53:28 +0000

kelly…

[...]Apple Vs Microsoft – A Battle of Brand Association | Truly Deeply/Madly[...]…

By: david

david — Wed, 16 Feb 2011 20:22:58 +0000

Thanks Grace, great to have your perspective added to the brand conversation. The thought I’d add from this analysis of brand association which cuts across all demographics is regardless of popular take-up, there seems to be a strong, negative thread of brand association for Microsoft. Perhaps that’s part of being such a dominant market leader.

By: Grace Surya

Grace Surya — Wed, 16 Feb 2011 10:22:39 +0000

Quite a thorough analysis!
IMHO, comparing Apple – Microsoft is like comparing local TV – PayTV. Local TV has less quality but wider networks while PayTV has unquestionably higher quality, but less network infrastructure & costly.
Therefore local TV (a.k.a Microsoft) will still conquer the mass market segment for a long period of time, while PayTV (Apple) will probably conquer the middle to upper class market segment.

By: david

david — Thu, 02 Sep 2010 12:12:21 +0000

Thanks for your comments Jitendra. If it wasn’t clear from the blog – the brand associations published are drawn from a site called brand tags that combines more than 1.7 million opinions on brands. I agree the associations don’t paint a particularly positive picture of Microsoft, but we don’t edit or influence those associations, we literally re-publish the impressions they collect. As I mention – I was particularly surprised by the vein of negativity as I personally hold a neutral view of the brand. I’d love to understand in more detail which of our interpretations you disagree with – not from your personal view-point, but from the associations collected.

By: Jitendra Madhav Ramchandani

Jitendra Madhav Ramchandani — Thu, 02 Sep 2010 09:11:10 +0000

This article is trurly and deeply biased against microsoft….

By: david

david — Mon, 02 Aug 2010 22:53:05 +0000

Sad but true Mark – a challenge facing all brands who build these highly loyal relationships as part of their strategy for success – then when they become successful they are at a size of business that provides a tension with much of the brand culture that drove the loyalty in the first place.

By: Mark A

Mark A — Mon, 02 Aug 2010 08:09:21 +0000

Interesting to see what it will be in a couple of years time. I love Apple, have done since the Mac Classic but I’m becoming uncomfortable with the way they’re going – they’re getting ‘Big company syndrome’ and people are starting to hate them for it. Everyone loves the underdog. Apple may have to change how they’re doing things now they’re no longer the little upstart they once were, otherwise they’ll become the new Microsoft.

By: Brand Audience: Bored or floored? « Place Branding | From location to destination

Sun, 20 Jun 2010 17:45:51 +0000

[...] audience should be the one behind the wheel, telling you what route to go and why. Here’s an interesting post on the differences in branding, albeit not place branding, between Microsoft and Apple. Why does [...]

By: david

david — Wed, 02 Jun 2010 22:50:56 +0000

Alex, I’ve gotta put up my hand I’m an Apple obsessive. The thing with this brand association is it’s not about which brand is better – more about what meaning people associate with the brands, and how well that aligns with the positioning strategy of the brand. Love the Microsoft passion out there.