02.11.10

Coming Soon — adidas’ Augmented Reality Shoes

Your Shoe will be the game Con­troller
adi­das Orig­i­nals is launch­ing the first Aug­mented Real­ity expe­ri­ence in footwear. The adi­das Orig­i­nals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your web­cam, you’ll gain access to a vir­tual ver­sion of the adi­das Orig­i­nals Neigh­bor­hood. Each month between Feb­ru­ary and April, they’ll launch a new inter­ac­tive game within the Neigh­bor­hood and your shoe will be the game con­troller. The expe­ri­ence launches next week on Feb­ru­ary 10th at http://www.adidas.com/originals

YouTube Preview ImageThe Future Face of Brand Com­mu­ni­ca­tions
As brands con­tinue to explore new ter­ri­to­ries and new ways to cre­ate unique expe­ri­ences for their cus­tomers, aug­mented real­ity pro­vides  an option to cre­ate some­thing right out of the box. For those brands who live in the ‘new expe­ri­ence’ neigh­bor­hood, aug­mented real­ity pro­vides a rich chan­nel to explore.

via TheTable NZ
via lucas Mel­bourne

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This entry was posted on Thursday, February 11th, 2010 at 9:00 am and is filed under Brand Agency, Brand Design, Brand Strategy, Creative, Experiences, Graphic Design Melbourne. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

8 Responses to “Coming Soon — adidas’ Augmented Reality Shoes”

  1. Coming Soon – adidas’ Augmented Reality Shoes – http://www.trulydeeply.com.au/madly/2010/02/11/2766adidas-brand-design-melbourn/ | Augmented Reality says:
    Thu, 11/02/2010 at 10:37 am

    […] Posted by admin on Feb 10, 2010 in aug­mented real­ity twit­ter | 0 comments […]

  2. Tony says:
    Fri, 12/02/2010 at 2:40 pm

    Wow, that’s cool!

  3. Andrew says:
    Fri, 12/02/2010 at 5:13 pm

    That’s just brilliant!

  4. Paolo says:
    Mon, 15/02/2010 at 8:14 am

    This aug­mented real­ity stuff blows my mind. I’m tempted to by a pair of these adi­das just to see how cool it is.

  5. david says:
    Mon, 15/02/2010 at 9:00 am

    Paolo, the more aug­mented real­ity exam­ples I see, the more I am amazed with what it can do — the future is here and it is mind blowing.

  6. Adidas Vs Nike – A Battle of Brand Association | Truly Deeply/Madly says:
    Mon, 22/02/2010 at 9:05 am

    […] active in the explo­ration of cut­ting edge tech­nol­ogy to cre­ate cool brand expe­ri­ences like their cur­rent augm­neted real­ity cam­paign for their Orig­i­nals range. Inter­est­ingly also with a high level of asso­ci­a­tion is Korn’s ‘All Day I Dream About […]

  7. Lego Fires-up the Imagination (a Lesson in Point-of-sale) | Truly Deeply/Madly says:
    Mon, 01/03/2010 at 8:00 am

    […] The Point of Point-of-sale Recently we wrote about adi­das’ aug­mented real­ity cam­paign for their Orig­i­nals prod­uct line. Aug­mented real­ity is fast becom­ing a ‘must-have’ for any brand design­ing an integrated […]

  8. Burberry ch芒le echarpe says:
    Sun, 25/12/2011 at 3:33 am

    My own nephew ended up being laugh­ing at us while perus­ing this col­lec­tion upon your blog ”

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