Truly Deeply/Madly

Standing-out In-store
With Brand Design for retail it’s so much about the cus­tomer expe­ri­ence in-store. Cre­at­ing unique and com­pelling brand the­ater in your stores is as much about the mer­chan­dis­ing as it is about the actors (your staff) and the envi­ron­ment. As retail­ers con­tin­u­ously look for a new edge in store design, tech­nol­ogy con­tin­ues to inspire  fresh and poten­tially rich oppor­tu­ni­ties to cre­ate remark­able in-store cus­tomer experiences.

Two remark­able exam­ples we’ve found are the inter­ac­tive mir­ror by Alpay Kasal of Lit Stu­dios and Sam Ewen of Inter­fer­ence Inc and the dig­i­tal ship win­dow from Russ­ian design­ers Supreme.su.

Designed as a way to ‘dive deeper into HCI (Human Com­puter Inter­ac­tion)’, this inter­ac­tive mir­ror by Alpay Kasal of Lit Stu­dios and Sam Ewen of Inter­fer­ence Inc has a touch­screen inter­face that enables you to ‘paint’, view pho­tos and even play games. These mir­rors have untold poten­tial to add remark­a­bil­ity to the cus­tomer brand expe­ri­ence of any fash­ion retailer.

The poten­tial of Supreme’s Dig­i­tal Shop Win­dow has flex­i­bil­ity enough to put any brand designer’s mind into a tail­spin of cre­ativ­ity. When com­mer­cialised, this tech­nol­ogy turns will turn the visual mer­chan­dis­ing world on its head, turn­ing the store front into a branded cin­ema experience.

If your brand lives in the world of retail and you’d like to chat about how you cre­ate a stand-out pres­ence, give us a call — we’d love to share our thoughts and expe­ri­ences with you.

David Ansett, Bran­da­men­tal­ist
If you’d like daily updates of our brand think­ing, you can fol­low me on Twit­ter here.
Brand Design.

Tags: Brand Agency, Brand Design, Brand Experience, Brand Strategy, Brand-Storytelling, brand-theatre, Corporate Image, Creative Ideas, customer-brand-experience, customer-experience, digital-shop-window, digital-store-window, Graphic Design Melbourne, Interactive-mirror, Interference-Inc, Interior Design, Lit-Studios, new-retail-technology, retail-theatre, store-window-design, Supreme, visual-merchandising, VM, window-design

This entry was posted on Thursday, February 18th, 2010 at 8:00 am and is filed under Brand Agency, Brand Design, Brand Strategy, Corporate Image, Experiences. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.