Comments on: Lego Fires-up the Imagination (a Lesson in Point-of-sale)

By: 12.12.11 A very festive brand gesture from Lego – masters of brand developmentCorner Of The Circle | Corner Of The Circle

Sun, 18 Dec 2011 05:01:36 +0000

[...] masters of brand building and capturing the spirit of play. In the past we’ve written about Lego’s augmented reality point of sale innovation, Lego obsessed brand fans, the Lego CEO’s brilliant business card design, and the link between [...]

By: estrategias marketing

estrategias marketing — Wed, 02 Nov 2011 14:18:53 +0000

estrategias marketing…

[...]Lego Fires-up the Imagination (a Lesson in Point-of-sale) | Truly Deeply/Madly[...]…

By: david

david — Thu, 05 Aug 2010 22:51:47 +0000

Cheers Linda, you’re right – this really is the next great leap in point of sale promotion. What I find realy interesting is some of the feedback that as it plays-out in-store, the retail staff are undermining the customer experience. A great reminder than branding is a constant 360 degree, every gesture, every day activity.

By: david

david — Thu, 05 Aug 2010 22:49:55 +0000

Hi Michael, I’ve always assumed the AR models are to scale, but I’m pretty sure you can’t physically manipulate them other than by tilting the box. It really does take interaction to the next level.

By: Linda Neal

Linda Neal — Thu, 05 Aug 2010 08:40:37 +0000

This is an absolutely awesome idea for how to create in-store theatre and product engagement! I can totally understand the sales power of this tool. And the best thing is that this POS tool is so totally in line with the Lego brand and brand promise. Well done Lego – and well done you guys for sharing!

By: Michael

Michael — Thu, 05 Aug 2010 07:59:34 +0000

Great find, I think that augmented reality on toys and other products that are best experienced out of box are going to be a smash hit before long. There’s nothing quite like actually engaging with the product and seeing it assembled as you’ll use it. Two questions- are these augmeneted reality models to scale with the box? IE, if a wing goes the width of the box in augmented reality is it the same IRL? And are the doors, hinges, etc able to be manipulated?

By: david

david — Mon, 21 Jun 2010 22:03:59 +0000

Hilarious Marcus – it does get the mind boggling.
Sure this will still require a sales person (and the right type of sales person if you read some of the comments above) – but it’d have to make the sale that much easier.

By: Marcus Osborne

Marcus Osborne — Mon, 21 Jun 2010 10:52:48 +0000

Awesome, still needs a sales person to sell it though. I wonder how other brands might use it? I apologise for thinking of Viagra!

By: New Retail Theater – 7 of the World’s Best Store Designs | Truly Deeply/Madly

Tue, 16 Mar 2010 22:32:01 +0000

[...] retail experiences is fast becoming the new holy grail. From augmented reality point of sale (like this one we wrote about from Lego) to extraordinary, themed stores, retailers that wish to stand-out are investing-in the exploration [...]

By: Realitat augmentada al Punt de Venda « designlab icònica

Realitat augmentada al Punt de Venda « designlab icònica — Thu, 04 Mar 2010 15:01:52 +0000

[...] Experiència de Lego [...]