A World of Logos
As a creative agency of brand thinkers and designers, we see the world with a decidedly brand perspective. Brands play such an ever-present role in our day-to-day lives that we barely notice them as they compete for our attention from billboards, TV, supermarket shelves and product packaging. When we came across this little gem, we simply couldn’t let it wait. Awesome short directed by the French animation collective H5, Fraçois Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.
As baekdale.com calls it ‘Pulp Fiction for Brands, It’s not for kids, it’s nasty, it’s cruel — but it is incredibly well made.’
Worth watching twice, full screen, to see all the subtleties.
You can buy it from US iTunes for $1.99 or at the Logorama website
Talk to us about the value of a recognisable brand.
Derek Carroll
Director of Design
Tags: 76 Taco Bell, BIC, Big Boy, Brand Agency, Brand Experience, Brand Strategy, brand-designers-Melbourne, Brand-Storytelling, branddesign, Cannes Film Festival, Corporate Image, Cruz, Esso, Evian, Fraçois Alaux, Graphic Design Melbourne, Green Giant, H5, Haribo, Hervé de Crécy, KFC, Leica, Logorama, logos, Ludovic Houplain, M&M, Malibu, McDonalds, Melbourne Brand Strategy, Michelin-Man, Mr Peanut, Nintendo, Pizza Hut, Pringles, Red Stripe, Ronald McDonald, Stop & Shop, Sundance, Vaio, Visual Language
Just sensational – no wonder it’s received such high acclaimed awards! I’ve watched it three times now and every time I watch it I see logos I hadn’t spotted before.
Freakin LOVE it! Thanks for sharing…
That was a awesome read, I just now subscribed to your rss feed.