Truly Deeply/Madly

A Cut-through Brand Expe­ri­ence
NGO Sol­i­dar­ités Inter­na­tional and cre­ative agency BDDP marked the occa­sion of World Water Day with this inno­v­a­tive ambi­ent dis­play in the heart of Paris. These Aquascript water mes­sages, designed to build aware­ness about the dan­gers of unclean drink­ing water glob­ally, turned heads for a week in the City of Light.

The Medium is the Mes­sage
As it becomes tougher to make mes­sages for any brand stick in the minds of con­sumers, this medium was fresh and even more impor­tantly, stun­ningly rel­e­vant to the message.

Spot­ted on the won­der­ful Anthill website.

Tags: ambient, Aquascript, Brand Agency, brand canvas, Brand Design, brand designers, Brand Experience, Brand Strategy, brand-designers-Melbourne, brandamentalist, Corporate Image, Creative Ideas, David Ansett, Graphic Design Melbourne, Melbourne Brand Strategy, Solidarites, Visual Language, world water day

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