A Star Is Born
Last night marked the official launch of the new brand for our agency. The launch marks the fusing of the brand strategy (Brand DNA) and brand design (Storm Design) sides of our business under a new name and brand identity – Truly Deeply. We held a soiree at in the amazing space of David Bromley – celebrated artist and friend of Truly Deeply with 150 of our closest friends, supporters and clients.
Our rock star designer Lachie, smashin’ it with his band
The Role of Brand Personality
We often talk about the role of design in expressing different personalities for a brand. We work in the space every day, but rarely get the opportunity to really explore the expression of multiple brand personalities for the one product type and the difference that makes to its on-shelf persona. To see just how much difference brand personality and brand proposition can make to a product when communicated through brand design, we recently set ourselves the task to develop five unique, packaging designs based upon and identical product – a range of very delicious natural fruit cordials.
There’s Design, and then there’s Brand Design
The thing about brand design is that it brings with it a communication imperative. We are a creative brand agency providing brand strategy and design to clients across almost every conceivable market. Our methodology is built-upon the belief that the role of brand is to serve the business. It then follows that the role of design is to deliver the promise of the brand. Many designers see this approach as unnecessarily restrictive, we we see it as not just completely necessary, but also the launching pad for unrestricted design with purpose.
The Fourth and Fifth Chapters in our Comprehensive Trend Report
Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this week’s chapters we’re exploring trends in brand visual language of ‘Shape Shifting’, ‘QR Codes’ as well as a number of typographic trends we’ve spotted.
Strategically carving out a niche you can own with a powerful value proposition makes creating a strong brand a lot, lot easier. The challenge is to identify a niche that has a distinctive set of needs, that are not being well met by existing players in the market, and that represents a large enough market segment that a more targeted brand offering can be viable. The final requirement is that the identified niche can be accessed in a cost effective manner. It has to be viable, and if it is why go head to head when you can find exciting white space?
Even More Coverage of Our Delicious Packaging
This week our packaging design for Gelati Sky has been featured on yNet. yNet is the blog for the business section of one of Israel’s popular newspapers. It seems the whole world’s getting a taste for our brand design for this great Australian company.
If you’d like to have a chat about creating a more compelling shelf presence for your brand, why not give us a call.
David Ansett, Brandamentalist
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Brand Designer
Hello Mexico, How’d You Like Our Gelati
Recently Gelati Sky were approached by Irma Solis, Co- Editor of a Mexican magazine called Le Fourquet. Le Fourquet’s keeps its readers completely up-to-date with the latest news in fashion, gourmet, beauty, health and the arts, amongst other things. Le Fourquet is focused on international gourmet and lifestyle and is published quarterly by the Milenio Editorial Group, one of the most successful and popular newspapers and media enterprises in Mexico. The savvy tam at Le Fourquet spotted Gelati Sky on a packaging design site and followed their noses to the source – tracking down the brand to Australia and featuring it in the ‘Lovely Packaging’ section of their latest issue.
The Third Chapter in our Comprehensive Trend Report
Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language of ‘Affordable Luxury’, ‘the Cult of Personality’ and ‘Urban Attitude’.
