A new brand of coffee experience is warming the chilly city Brussels. Coffee Avenue is a beautifully restored VW that braves the chilly Belgium weather bringing hot drinks on wheels to warm the hearts. What better metaphor can there be for a brand with it’s proposition ‘baked-in’ – or should that be ‘roasted-in’. A great example of how small brands can be big on personality – creating a compelling reason for customers to flock to them, enjoy the experience and form deep, loyal connections. Check the pics below, all-in-all a wonderfully compelling little brand experience.
Archive for May, 2010
Download Part Six of our Framework into Best Practice Annual Report Information Design; The ‘R’ Word; how do you identify and manage business risk?
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05.28.10
Top 1000 Brands on the net
Google have today published the top 1000 visited brands on the internet. Makes for some very interesting reading. You’ll need at least 4 million, unique visitors, for your site to make the list. To make just 1%, takes 16 million unique visitors. Looks like we’ve got some work to do here at Truly Deeply.
05.28.10
SOLO Lucky Undies – Brand Campaign
Being an avid sports enthusiast (in particular the round ball game) I went to the Socceroos farewell game against New Zealand on Monday night at the MCG. Now I’m going into detail about the match (fair to say it wasn’t pretty) but upon entering the ‘Best Sports City‘ in the world’s precinct there was the usual cheering, flag waving and buzz that Melbourne is accustomed to for any major (or for that matter often minor) sporting event, but something caught my eye and not only my eye but thousands of supporters – male and female.
Download Part Five of our Framework into Best Practice Annual Report Information Design; Key Performance Indicators (KPIs); Tracking Progress and Measuring Success.
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Download Part Four of our Framework into Best Practice Annual Report Information Design.
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Download Part Three of our Framework into Best Practice Annual Report Information Design.
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Just came across the directors cut of this beautiful campaign for Dulux wall paint by Euro RSCG UK.
How do you raise painting the outside of your house to a spiritually uplifting brand experience?
With a lovely bit of visual brand storytelling.
Grey is out. Gloom is gone. It’s time to live our lives in colour.
The Let’s Colour Project is a worldwide community initiative with one goal in mind, to brighten up the world by transforming grey spaces with vibrant colour. The project, which began in March, has already brought color to the
streets of Rio de Janeiro, Paris, Jodhpur and London. Dulux would like this to be the beginning of a colour movement that spreads to the rest of the globe.
Download Part Two of our Framework into Best Practice Annual Report Information Design.
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Boogie is a local outdoor music festival that we think is pretty cool. What could be cooler? How about a neat little video promo put together by a bunch of other Boogie Festivalers.
Directed by Tajette O’Halloran
Shot by Luke Symes
Edited by Simon J Green
Music by The Wagons ‘Good Town’
