A new brand of coffee experience is warming the chilly city Brussels. Coffee Avenue is a beautifully restored VW that braves the chilly Belgium weather bringing hot drinks on wheels to warm the hearts. What better metaphor can there be for a brand with it’s proposition ‘baked-in’ — or should that be ‘roasted-in’. A great example of how small brands can be big on personality — creating a compelling reason for customers to flock to them, enjoy the experience and form deep, loyal connections. Check the pics below, all-in-all a wonderfully compelling little brand experience.
Love it!
David Ansett, Brandamentalist
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Brand Designer
Tags: baked-in brands, Belgium brands, Brand Agency, Brand Design, brand designers, Brand Experience, Brand Identity, Brand Personality, Brand Strategy, brand-designers-Melbourne, Coffee Avenue, Corporate Image, Graphic Design Melbourne, Melbourne Brand Strategy
Coffee Avenue — A Great Brand Experience on Wheels…
Great creative example of a small business standing-out from the crowd.…
So simple and effective. A great brand experience!
Small brand — big brand personality, great
Reminds me of the portable bars in Thailand
What a lovely brand experience and just love the restored V Dub!
It’s the sheer elegance of the simplicity that makes all the difference.
I’d love to see pics of the Thai versions and the cultural differences between the way the two go to market.
The restored V-dub is sweet. That’s where the magic is for this brand expression.
From the design perspective — cozy & inviting!
The cutting edge difference comes if the product (like coffee taste, service quality, etc) is as good as the packaging.
Hopefully it is.
[…] Coffee Avenue – Creative small business marketing […]
I agree that business success is about having a better than average product/service offering. What I love is the businesses that then leverage above and beyond those standard deliverables to differentiate themselves.
This is a great example of how companies of every size can use branding to create an exciting and fun personality. This kind of personality will not only attract customers, but has the ability to draw in the people eager to work for the company.
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