Have you seen the UK version of the hit Life on Mars? Its set in the 70′s and I love it partly because its like a trip down memory lane. Brands and associated imagery I haven’t seen for 35 years or more come flooding back As I mused on the program other Iconic UK Brands of yesteryear came flooding back, Corgi model cars, Chad Valley board games, Typhoo tea, Bisto Gravy and Birds Custard powder all sprang to mind.
Archive for June, 2010
The fresh off the block branding campaign for the limited edition Absolut Brooklyn directed by Spike Lee is now out. The integrated campaign features an ode to Brooklyn, Lee’s iconic New York home base by current beat poet Lemon Andersen. The campaign combines the brand voice and spirit of Absolut, and weaves the brand personalities of product and place through the TV spot, a Facebook page, Brooklyn Industries t-shirts and a community tie-in with Habitat for Humanity.
Absolut Spike, Absolut brand expression.
We’ve Always Applauded a Little Brand Obsession
Have you ever starred longingly at your … insert favorite snack food… and thought to yourself; “Man, I wish this was like 5 million times bigger.” Yeah, we know you have. Well, lucky there’s a place where all those giant snack dreams come true, and they even give you the recipe to do it. Read the rest of this entry »
The Story of the Truly Deeply brand identity
It was shortly after the relationship between Storm and BrandDNA was made official that we made the decision. A decision we felt we would recommend to any client in a similar position. Stop wasting energy supporting two brands and focus your resources on one. It wasn’t that there was problems with the old brands, we loved them, and still do. It was that we had a new offer, that couldn’t be successfully represented by one or the other. So nearly three years ago, on a planning weekend down the Mornington Peninsula, we made the choice. It was time for Storm and BrandDNA to fade away and be replaced by a brand that truly represented the new brand design ethos of the new company.
A Clever Piece of Brand Storytelling
German medical technology brand EIZO produces medical imaging high precision displays for the examination and diagnosis of radiographs. When it came to creating a piece of brand communication to capture the attention and tickle the funny bone (medical term) of their doctor clientele, they hit it out of the park with this clever and revealing take on the pin-up calendar. The medical imaging of the pin-up calendar shows-off the capabilities of EIZOs equipment in absolute detail, whilst having a laugh at themselves – a fresh and endearing approach chock-full of brand personality in what is typically a dry and uninspiring category.
How Do You Stand Out When You’re Marketing Tourism?
Stunning scenery,amazing activities and beautiful people located in exotic destinations come standard in the travel industry. So how do you differentiate your brand from the rest of the pack? Through creative brand imagery.
Three weeks ago I wrote a blog about Dulux’s stunning ‘Let’s Colour’ Brand Campaign and the Let’s Colour Project – a worldwide community initiative with one goal in mind, to brighten up the world by transforming grey spaces with vibrant colour.
Well the team at Dulux have taken it one step further and created the ‘Walls are Dancing’ Project for Let’s Colour France. This time they are stepping up the colour even more with painting events happening over three weeks. Three artists – MWM (Mural Art), Monsieur Monsieur (Electro DJ), and Le Groupuscule (Film Makers) – have been invited to explore the power of colour in Marseille, Lyon and Paris. During open performances in the street and online they aim to show how colourful paint and the talent of a group of people can actually give
a flat surface a life of its own. At the end of the performances, the three walls will form one unique work of multi-
media art, celebrating the meeting of street art, music and animation around the extraordinary power of colour.
Beautiful, Impactful Brand Story-telling from BMW
BMW stunned Singaporeans with an interactive 3D outdoor brand experience (a first in Asia) to promote its BMW 5 series. They transformed two busy office buildings at Suntec City from a symbol of work, into a symbol of Joy. The expressions and reactions of those who witnessed the brand show are testement to the power of big, bold brand gestures, and their ability to make the right brand impression for BMW.