Truly Deeply/Madly

Vic’s Meat, a stand­out exam­ple of best brand­ing prac­tice has done it again.

We’ve writ­ten before about the unique, rich and mem­o­rable brand expe­ri­ence that is Vic­tor Churchill, a European-inspired designer shop of car­niv­o­rous inspi­ra­tion in Syd­ney. Now the own­ers have devel­oped a web­site and released an iPhone app, Ask the butcher.

The Ask the Butcher App was cre­ated by the super tal­ented guys at Blind Mice Stu­dios.

By cre­at­ing an ulti­mate guide to buy­ing and cook­ing meat they assert them­selves as the very pin­na­cle of meat appre­ci­a­tion, true car­ni­vore con­nois­seurs. Ask the butcher, answers all your ques­tions about a cut of meat, how to cook it, what recipes to use it in, and then when you get down to cook­ing gives you a timer with reminders when to turn the meat –keep­ing your pre­mium cut pre­mium after it’s hit the bar­bie. The web­site and app were cre­ated for Vic’s by Pro­tein One and Blind Mice Stu­dios.

The inter­est­ing thing for me is the con­stant inno­va­tion and brand think­ing that is going on behind every­thing Vic’s Meats do. They are tire­less when it comes to explor­ing new was to pro­mote, extend and rein­force their brands mak­ing sure they always stand out in the mar­ket. It’s a reminder to all of us, no mat­ter what you do, you need to be con­stantly look­ing for new ways to express your brand.

If you’d like to make your busi­ness stand-out in its mar­ket with a unique brand expres­sion, why not give us a call.

Derek Car­roll
Direc­tor of Design

Thanks to the guys at Blind Mice Stu­dios for the use of the cool pics of their ask the butcher App.

Tags: apps, Blind Mice Studio, Brand Agency, Brand Design, brand designers, Brand Experience, Brand Identity, Brand Personality, Brand Strategy, Brand Voice, brand-designers-Melbourne, brand-gesture, Brand-Storytelling, Corporate Image, Creative Ideas, Graphic Design Melbourne, iPhone, iPhone App, Victor Churchill, Visual Language

This entry was posted on Wednesday, June 2nd, 2010 at 4:41 pm and is filed under Brand Agency, Brand Design, Brand Strategy, Brand Voice, Experiences, Thinking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.