Truly Deeply/Madly

Brands have a num­ber of weapons in their arse­nal for mak­ing pow­er­ful emo­tional con­nec­tions with their cus­tomers. Start­ing from a dif­fer­en­ti­ated brand propo­si­tion, brands can lever­age a unique brand voice, their brand per­son­al­ity, a well designed brand iden­tity, unique brand visual lan­guage, brand expe­ri­ences, brand ges­tures and rit­u­als. But for nearly 100 years, the lead­ing brands have lever­aged the art of stun­ning pho­tog­ra­phy to help them tell their brand sto­ries and make a last­ing impres­sion. Brand pho­tog­ra­phy has risen to the chal­lenge it seems as each year the qual­ity of pho­tog­ra­phy becomes more and more breath­tak­ing. Over the week­end I cam across these jaw-dropping pics from pho­tog­ra­pher Andric Lju­bo­drag and I they were just too beau­ti­ful to keep to myself.

David Ansett
Bran­da­men­tal­ist & life-long lover of great imagery.

Tags: Andric Ljubodrag, Brand Agency, Brand Design, brand designers, Brand Experience, brand photography, Brand Strategy, brand-designers-Melbourne, Corporate Image, Graphic Design Melbourne, Melbourne Brand Strategy, Visual Language

This entry was posted on Thursday, June 10th, 2010 at 7:00 am and is filed under Brand Agency, Brand Design, Brand-Storytelling, Graphic Design Melbourne. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.