Beautiful, Impactful Brand Story-telling from BMW
BMW stunned Singaporeans with an interactive 3D outdoor brand experience (a first in Asia) to promote its BMW 5 series. They transformed two busy office buildings at Suntec City from a symbol of work, into a symbol of Joy. The expressions and reactions of those who witnessed the brand show are testement to the power of big, bold brand gestures, and their ability to make the right brand impression for BMW.
Tags: 3D outdoor advertising, 5 Series, BMW, BMW-Joy-3D-Projection, Brand Agency, Brand Design, brand designers, Brand Experience, Brand Storytelling, Brand Strategy, brand-designers-Melbourne, brand-gesture, Corporate Image, Graphic Design Melbourne, Joy, Melbourne Brand Strategy, Singapore BMW, Visual Language