Truly Deeply/Madly

Three weeks ago I wrote a blog about Dulux’s stun­ning ‘Let’s Colour’ Brand Cam­paign and the Let’s Colour Project – a world­wide com­mu­nity ini­tia­tive with one goal in mind, to brighten up the world by trans­form­ing grey spaces with vibrant colour.

Well the team at Dulux have taken it one step fur­ther and cre­ated the ‘Walls are Danc­ing’ Project for Let’s Colour France. This time they are step­ping up the colour even more with paint­ing events hap­pen­ing over three weeks. Three artists – MWM (Mural Art), Mon­sieur Mon­sieur (Elec­tro DJ), and Le Grou­pus­cule (Film Mak­ers) – have been invited to explore the power of colour in Mar­seille, Lyon and Paris. Dur­ing open per­for­mances in the street and online they aim to show how colour­ful paint and the tal­ent of a group of peo­ple can actu­ally give
a flat sur­face a life of its own. At the end of the per­for­mances, the three walls will form one unique work of multi–
media art, celebrating the meet­ing of street art, music and ani­ma­tion around the extra­or­di­nary power of colour.

Let’s Colour Marseille

MWM used geo­met­ri­cal shapes of warm hues to colour Mar­seille and now in Lyon he has mixed it up, opt­ing for fluid shapes and colder colours.

Let’s Colour Lyon

The first two of the three walls in the ‘Walls are Danc­ing’ Project are com­plete. The occa­sions have been marked by erect­ing plaques with a QR code on each wall. When the video­clip by Mon­sieur Mon­sieur is released you will be able to down­load it for free using the code from your mobile phone. The con­cept sounds inspir­ing and I am excited to see the final video­clip cel­e­brat­ing the extra­or­di­nary power of colour.

If you’d like to talk to some peo­ple who spend way too much of their life eat­ing, sleep­ing, think­ing about the role of colour in brands give us a call.

Cas­san­dra Gill
Direc­tor of Design.

Tags: Advertising, Brand Agency, Brand Design, brand designer Melbourne, brand designers, Brand Experience, brand-designers-Melbourne, Brand-Storytelling, Corporate Image, Dulux, dulux ad, Dulux Wall, Graphic Design Melbourne, let’s colour, let’s colour project

This entry was posted on Wednesday, June 16th, 2010 at 9:00 am and is filed under Brand Agency, Brand Design, Brand Voice, Brand-Storytelling, Corporate Image, Creative, Experiences, Graphic Design Melbourne. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.