Truly Deeply/Madly

How Do You Stand Out When You’re Mar­ket­ing Tourism?
Stun­ning scenery,amazing activ­i­ties and beau­ti­ful peo­ple located in exotic des­ti­na­tions come stan­dard in the travel indus­try. So how do you dif­fer­en­ti­ate your brand from the rest of the pack? Through cre­ative brand imagery.

The Fly Ecuador cam­paign for Tame Air­lines is a stun­ning exam­ple of the power of imagery to cre­ate evoca­tive, mag­i­cal brand sto­ries that set the imag­i­na­tion soar­ing and cre­ate emo­tional con­nec­tions between cus­tomer and busi­ness. Cre­ated with a theme of fly­ing, the pho­tos com­bine the peo­ple of Ecuador with mys­ti­cal wings made up of fish, build­ings, nets, ships — any evoca­tive sym­bol of the places they rep­re­sent. The ads com­mu­ni­cate that the per­fect Ecuador expe­ri­ence is unique to each cus­tomer, and that Tame Air­lines gives you the free­dom to cap­ture your own unique, mag­i­cal Ecuado­rian travel experience.

Just beau­ti­ful.

David Ansett, Bran­da­men­tal­ist
For daily updates of our brand think­ing, fol­low me on Twit­ter
Brand Designer

Tags: Brand Agency, Brand Design, brand designer Melbourne, brand designers, brand-designers-Melbourne, Brand-Storytelling, brandamentalist, Corporate Image, Dave Ansett, David Ansett, Ecuador travel ads, Graphic Design Melbourne, Tame ads, Tame airlines, tourism marketing, travel advertising, Visual Language

This entry was posted on Monday, June 21st, 2010 at 7:00 am and is filed under Brand Agency, Brand Design, Brand-Storytelling, Corporate Image, Graphic Design Melbourne, Visual Language. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.